Google Wallet merges with Google Checkout to streamline shopping

Google announced that it's merging its online payment system Google Checkout with Google Wallet the mobile commerce platform. The reasoning behind this is the mobile version is not fairing so well. Secondly, Google wanted to offer its customers a more unified digital shopping experience. To further promote this merger, Google has now begun integrating Google wallet as the main payment platform on all destinations including YouTube and Google+ games as well as the Android apps market.

In a world where technology is forever changing Google want to be the leaders in online payment. Now when consumers wish to make a purchase with merchants who accept Google Wallet or Google Checkout, all they need to do is just need to supply the merchant their Wallet username and password and the purchase will be completed easily and quickly.  Gone has the annoying step of entering in your credit card details and address for each purchase. For Android users the new process is even simpler. Any Android smartphone user who adds a Citi MasterCard account to their Google Wallet mobile app can now use the card to make online purchases through the Wallet platform.

Google are 100% committed to upgrading their payment solutions for all the merchants in their program. So committed in fact that extra measures have been implemented to ensure online payments can be processed trouble free during the upcoming busy holiday period. Google want to ensure all their customers who use the Google Checkout can make their purchases smoothly.

Near Field Communications technology enable users to make Google Wallet purchases at over 300,000 MasterCard Pay Pass enabled merchant terminals by simply swiping their android enabled smartphone. However, currently only Pay Pass enabled Citi MasterCard’s can be loaded onto Google wallet but this is something that should be changed early next year.

Last month Google expanded even further and surpassed point of sale purchases by introducing a new feature. The new feature support for SingleTap enables any consumer to redeem any vouchers or coupons as well as earn reward points by simply tapping their smartphone device over a terminal. 

Google Wallet is continually expanding its number of merchants and recent editions include US retailer partners – Macy’s, Toys ‘R’ us and Foot Locker. All of these merchants are offering in store offers to anyone paying using Google Wallet.
Looks like 2012 is going to be an important one for Google Checkout as they expand their services further.