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B2B Website design trends for 2017

Web design is one of the most changing and fastest developing industries. So, we better hurry because before you know it, this list may be already treated as outdated.

Here’s a list of top ten business website design trends that got our attention. Keep an eye open when it comes to these website design shakers because one or more of these can do a lot for your B2B goals.

Trend #1 – Can’t get enough of scrolling?

To scroll long or short, that is the question now every web designer has to face. Scrolling is going to be one of the most significant corporate website design trends for increasing readership. Yet, a tough choice has to be made. Which one should you choose? Long scrolling is a convenient way to move around, but it comes with a high price for your content to pay. On the other hand, short scroll gets you quickly to the right place on a website, but the bounce rate may hit you back like a boomerang. This trending scrolling battle will go on in 2017/18; that's for sure.

Trend #2 – Inputs and forms will go full-screen.

When it comes to responsive website design trends, we can’t help ourselves noticing that more sites go full-screen with forms and inputs. Undoubtedly, this is a better option than to stay in a site’s small section. What does it mean for the real web design life? Well, modern “contact” and “login” forms aren’t afraid to greet new B2B customers with a full-screen. This website design trend is going to rock for two reasons. The first one is that you won’t be redirected to another page. The second will encourage you to fill out the form thanks to the fact you have plenty of screen space to use.

Trend #3 – Animations should be handled with great care.

Animations have been an unavoidable part of business web design trends for quite some time. This is not much of a surprise for web designers. Nowadays, if you want to make sure your B2B site stands apart from the crowd, animations can help a lot. Yet, you should to your best not to turn your site into an animated movie. Use rich, but subtle animations and you won’t make a mistake.

Trend #4 – Homepage split-screen style.

The split-screen style is going to be one of the most wanted business web design trends for 2016/17, especially for corporate homepages. Yet, there is a catch with split-screens. You should it keep it simple. Otherwise, complex split screens may influence your customers to spend less time on your website than planned.

Trend #5 - Minimalist responsive web design trends.

Content is the king, and just like any other royalty it can be quite demanding. If you want to emphasise your quality content, then you have to eliminate or reduce all distractions. These “sacrifices” can be associated with great benefits in the long run:

  • Appealing atmosphere of visual aestheticism and sophistication.
  • Reduced loading time.
  • Less time is required to locate the important element on the website.

Trend #6 – Material and flat design hybrids.

Flat design has come a long way from a solution for early mobile devices to one of the most promising B2B website design trends. A hybrid style that includes both the modern flat aesthetic approach and the layered material design look can ensure the following benefits for your website:

  • Quicker loading times.
  • Modern aesthetic aesthetic.
  • Browsing experience is quicker and effortless.

Trend #7 - Floating action buttons.

Just because they are expected to be one of the most usable responsive website design trends for 2016/17, it doesn’t mean that you should apply the floating action buttons literally. Instead, with a thoughtful and layered material design style you can achieve the floating effect that will allow you to superimpose other areas in order to save additional space.

Trend #8 – Go easy with complex load screens.

You don’t have to be a rock star web designer to know for sure that sites loading for more than ten seconds will not be a part of popular corporate website design trends for 2016/17. There’s no user, who will sit patiently and wait for a flash video to tell its story before being able to proceed to the website itself. There are so many options to use an interactive and fun screen load with great sounds and graphics with no need to annoy your users. Four to five seconds should be your load screen design imperative for 2016/17.

Trend #9 – Give JavaScript a break.

Everywhere you look, there's JavaScript to be found these days. Yet, too much JavaScript means only one thing for your impatient users – more time to wait. So, it's very likely to expect that B2B website design trends will give JavaScript a break for a design season 2016/17. Therefore, you should be judicious when it comes to using JavaScript on your website.

Trend #10 – Limit the number of typefaces you’re using.

Or, in plain English, simplify your complex typography as much as possible. If you want for your website to become a part of business website design trends for 2016/17, then you shouldn’t use more than two typefaces. Both readability and legibility can be seriously reduced as a result of too many typefaces used in your design. So, what should you do? Well, don’t be afraid to experiment with fonts. Use typefaces and fonts that work together in order to ensure interesting contrast for your website users.


B2B website design trends change and move at the speed of light. In order to catch up with the latest trends in the industry, you need to be on the watch all the time. This selection of top ten business website design trends can help you focus your time and resources on the most rewarding and efficient solutions. So, choose your favourite ones.

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