Your website’s loading speed is an important factor for two main reasons. First of all, you’re risking that your website’s visitors may become impatient and frustrated. As a consequence, they’ll inevitably devote their time and attention to your competitor’s website. In addition, a website’s loading speed is one of the most relevant factors for Google’s ranking.
Let’s face it. Who likes to wait in an endless line to get something? The same goes for the websites. What kind of a message you’re sending about your business or service with a web page that takes forever to upload? From the website’s visitor point of view every single second in the Internet universe counts as a minute in the real-time. This is an obvious exaggeration, but it doesn’t mean it isn’t true for an average user. So, if your website makes them wait, you can rest assured that your competitors won’t allow themselves such a luxury. Nowadays, the Internet users have become extremely impatient and demanding. Yet, who’s to blame them when all of us had to walk in their shoes, this way or another.
We’ve already mentioned that Google is a huge cyber-speed fan. If your website performs quickly and efficiently in the eyes of Google, you’ll be rewarded with a favourable ranking. Otherwise, you’re going to find yourself in a profit-killer-zone called the “negative user experience.” You can rest assured that getting rid of this stigma isn’t an easy and costless task. It doesn’t matter if you run a simple blog or a complex e-commerce site, the optimal website’s speed is an absolute imperative. In order to reach more users and a positive ranking you simply have to deal with your site slow speed problems. If your visitors spend more time on your website, then you have more opportunities to promote your business or services. On the other hand, when the superb loading time for your website guarantees you an eye-catching Google ranking, which in return brings more visitors and potential customers.
What can we learn from Amazon?
So, how come we keep neglecting the importance of this problem? Well, it’s in our nature to focus our attention only on the elements our eyes can see, such as call-to-action texts, headlines, banners and similar. The load time seems like a “metaphysics” to the most of the internet marketers. Yet, just because we can’t see it, this doesn’t mean that the slow speed trouble won’t hurt our business, even more than we think or expect. Let’s see what happened to Amazon. This Internet giant certainly has a lot to tell us about the importance of a website’s speed.
The bigger you become in the extremely competitive world of Internet, the more it costs to wait. Can you believe it that one single second Amazon users had to wait longer, eventually resulted in a heart-breaking loss of more than $1.6 billion on a yearly level? If you thought that this is a bad news, wait until Google makes a “perfect” day for Amazon with this one. According to Google, if Amazon allows itself a luxury of slowing down for no more than four-tenths of one second when it comes to search results, then take a deep breath because this is going to hurt a lot, it can lose almost 8 million searches daily.
Do you still think that a slow speed website is a tolerable problem? Here’s more. Running a slow speed e-commerce site is the best recipe for an imminent business disaster, for the following reasons:
- One in four visitors will leave your website, if he or she has to wait for more than 3 or 4 seconds
- One in two visitors expects for a web page to load in more than 2 to 3 seconds
- One in two customers admits that the superior website speed is essential when it comes to loyalty
Now, let’s go back to Amazon. If people can’t wait for Amazon to deliver the response time they expect, what do you think it would happen to less known brands or start-ups?
Why so seriously slow?
So, who is to blame for the slow site speed, which can quickly get your business into trouble? There’s more than one possible reason.
- A particular page related issues
Can you point out a specific page or your entire web page is experiencing slow response problems? It’s advisable for you to check for any un-optimised images on your “suspicious” web page, including widgets or ads. Do you really need them?
- The lack of HTTP Compression
Thanks to the proper HTTP compression you can significantly reduce the size of your web pages when being downloaded. As a result, you can improve the overall website’s loading time.
- Evaluate your current design
Sometimes, a stunning web design comes with a heavy slow speed price to pay. Too many widgets and plugins can seriously heart your website’s loading speed.
Should you blame your WordPress site?
Just because your site is built using a specific WordPress platform, it doesn’t mean it would necessarily slow. However, very often WordPress is to blame for slowing your website down. Why? Well, the customized plugins and themes can influence your website’s ability to quickly load pages in a negative way. In addition, these two factors are among the most common causes of WordPress site slow speed problem:
- Poor coding associated with WordPress plugins
- Low or inappropriate quality of hosting solutions
What about the solutions? So far, we’ve only heard about the problems, causes and consequences of slow speed sites. Are there any tools we can use to deal with these problems?
Tools, you can use to identify and/or fix slow speed problems
It’s a good thing to know that there’s more than one option available to avoid the low conversion rate, poor user experience or higher bounce rates as the unavoidable downsides of slow responding websites. Let’s begin with the open source provided by Google – Webpage Test. Besides being an open source solution, this tool is free and very simple to use.
PageSpeed Insights is also a Google’s tool, which can help you a lot to make responsive web pages on all available devices.
Compressor is an excellent optimizing tool you can use for your images.
A quick conclusion about slow site speed problems
You don’t have to compromise on your site’s slow speed issues. One thing almost goes without saying and that’s you need professionals to quickly and efficiently improve your site’s speed. Running a painfully slow website can be both embarrassing and costly for your business. You can quickly change your situation with a professional help and assistance.