After presenting previous projects and Red-Fern Media’s vision for the Wardle Storey’s and Ambla brands through their procurement process, Red-Fern Media were chosen to head the digital strategy and re-development of the Ambla and Wardle Story’s projects.
Working alongside their product development, design and executive management teams,we were tasked with developing a totally unique website that would allow existing and potential customers to see all the different industry sectors and applications their products are used for whilst at the same time showcase the company’s ethos for research and development into the upholstery industry.
The website needed to capture potential customer details and then follow the sales process through with integration into the sales force CRM.
- Mobile Ready
- Content Management System
- Data Capture
- Responsive Wesbite
- Custom Brochures
- Sales Force Integration
With a very strong brand designed and developed by Wardle Story’s internal design team, it gave the Red-Fern Media team plenty of options for creating a colourful and strong website design.
We developed a fully mobile ready website with stunning colour and striking images, with a tabbed based catalogue for displaying all the materials and colours. The website is fully integrated into SalesForce CRM, which allows for fluid lead generation and marketing techniques.
Whilst creating a strong relationship on our first project with Wardle Story’s, we have now set out a plan to continually develop and grow the online projects, with future marketing and lead generation to increase lead generation and sales. With targeted advertising and clear metrics the vision is to grow individual brands which are instantly recognisable.