The Brief

As mobile ready websites go, this is in a league of it's own.

With a business relationship of over 5 years, Red-Fern Media have continued to work with Equestrian Surfaces to develop their business with a second upgrade of their website. As one the world's leading suppliers of equestrian surfaces, arena's and horse racing tracks, Red-Fern Media's goals was to re-develop their website with the goal of increasing the number of visitors and leads for the business.

Key Features

  • Responsive Website
  • Inbound Marketing
  • Social Media Integration
  • Google Maps Integration
  • Video capability
  • Blogging facility
  • Content Management System

Launch

Equestrian Surfaces

The Website

Boasting a full content management system and fully mobile ready design, the website has increased their natural google rankings to position #1 on google, for some very competitive keywords. With the new layout and easy to use navigation, Red-Fern Media analysed the decision process and buying habits of Equestrian Surfaces customers, to understand how we could increase leads through the website.

After creating buyer personas, and understanding how decisions were made we employed a popular inbound marketing tactic, of creating a 'Free ebook' for potential customers to download which would increase lead generation. This ebook would give prospective customers the 'Top 10 Tips' they should look for before purchasing their horse arena and surface, in exchange for their email address, first and last name.

By developing trust with the customer and offering free advice, we were able to increase the number of leads made through the website from 5 per week to around 15-20.

Equestrian Surfaces Website

The Future

By developing workflows each time the free ebook is downloaded and the site capturing the users details, Red-Fern Media will continue to work with their internal marketing team to nurture and convert many more leads.

With a long-term strategy in place for Pay Per Click campaigns, SEO and social Media, Red-fern Media will be working along side Equestrian Surfaces to continue the growth, increase customer engagement and leads.

Equestrian Surfaces Website

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