The Brief

As one of the UK’s leading asset management companies, FI Real Estate Management are in the process of reinventing the Botany Bay site to be an innovative mixed use development with a designer outlet village at its heart.

Red-Fern Media were chosen from a list of high profile, London & Manchester digital agencies to be the digital partner of FI Real Estate Management.

Working alongside their internal marketing team the brief was to develop a strategic high-level design, that would not only showcase the former Victorian cotton mill, its history and location, but deliver the vision for the development, showcase a stunning, complementary take on heritage and architecture.

Positioning Botany Bay as the go-to destination for fashion, restaurants, lifestyle and families.

Key Features

  • HIGH LEVEL STRATEGIC DESIGN
  • BESPOKE ANIMATIONS
  • Responsive Design
  • Content management System
  • ONLINE DIGITAL DEVELOPMENT

Launch

Botany bay

The Website

With a focus on delivering a website that positioned Botany Bay as a high-end brand and lifestyle destination, the decision was taken to develop a strategic design with user-interaction, animation, history and brand focus.

Immersing visitors in the user experience as soon as the site loads, Red-fern Media and the FI Real Estate Managment marketing team worked tirelessly to deliver a fully animated site with high-level design and brand reinforcement.

Fully optimised for desktop, tablets and smartphones the user experience delivers an engaging and thought-provoking journey through the history, vision and location for this outstanding development plan.

Botany Bay
Botany bay
Botany bay
Botany bay

The Future

Red-Fern Media are working with FI Real Estate Management and their internal marketing team on a number of high-level projects.

With a focus on digital strategies, high-level design, bespoke development, goal setting, analytics and reporting, Red-Fern Media are delighted to be working with such a great company.

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