As one of the UK’s leading asset management companies, FI Real Estate Management are in the process of reinventing the Botany Bay site to be an innovative mixed use development with a designer outlet village at its heart.
Red-Fern Media were chosen from a list of high profile, London & Manchester digital agencies to be the digital partner of FI Real Estate Management.
Working alongside their internal marketing team the brief was to develop a strategic high-level design, that would not only showcase the former Victorian cotton mill, its history and location, but deliver the vision for the development, showcase a stunning, complementary take on heritage and architecture.
Positioning Botany Bay as the go-to destination for fashion, restaurants, lifestyle and families.
- HIGH LEVEL STRATEGIC DESIGN
- BESPOKE ANIMATIONS
- Responsive Design
- Content management System
- ONLINE DIGITAL DEVELOPMENT
With a focus on delivering a website that positioned Botany Bay as a high-end brand and lifestyle destination, the decision was taken to develop a strategic design with user-interaction, animation, history and brand focus.
Immersing visitors in the user experience as soon as the site loads, Red-fern Media and the FI Real Estate Managment marketing team worked tirelessly to deliver a fully animated site with high-level design and brand reinforcement.
Fully optimised for desktop, tablets and smartphones the user experience delivers an engaging and thought-provoking journey through the history, vision and location for this outstanding development plan.
Red-Fern Media are working with FI Real Estate Management and their internal marketing team on a number of high-level projects.
With a focus on digital strategies, high-level design, bespoke development, goal setting, analytics and reporting, Red-Fern Media are delighted to be working with such a great company.