As one of the UK’s leading Direct Debit providers for business, FastPay had identified their existing website was nearing the end of its life, needing a full re-design and development.
As part of the brief for the project, one of FastPay’s goals was to partner with an agency that would develop a strategic design, with a marketing plan that would not only increase the number of website visitors, but engage with targeted visitors and increase lead generation for the sales team to convert into customers.
Red-Fern Media were delighted to be chosen as FastPay’s digital partner after a detailed and highly talented selection process with fellow digital agencies around the Manchester area.
Working alongside the company owners and internal marketing team we developed a solid partnership, with a focus on strategy, processes and actions.
- HIGH LEVEL STRATEGIC DESIGN
- BRAND REFRESH
- FULL WEBSITE AUDIT
- Responsive Design
- Content management System
- FULL INBOUND MARKETING STRATEGY
- HUBSPOT PORTAL DEVELOPMENT
- SOCIAL MEDIA STRATEGY
With a focus on delivering a website that positioned FastPay as a leading provider of Direct Debit services, Red-Fern Media designed and developed a clean, modern and strategic website that would allow existing and potential customers to engage with the content, information and services.
Delivering content and a user experience that would increase website interaction, leads and conversions was our main focus. We developed several prototypes that went through a strict design approval process before we agreed on the direction for the project.
Fully optimised for desktop, tablets and smartphones the user experience delivers an engaging and informative journey for the services and information available.
Inbound Marketing Strategy
As a fully certified HubSpot partner agency, Red-Fern Media are now working with FastPay to develop a long-term inbound marketing strategy.
This involves research, planning and development of fully optimised inbound marketing funnels and SEO rich content, that will not only engage with FastPays target audience, but will inform and nurture them through the marketing funnel for the sales team to action.
Through keyword research, strategic content writing and using HubSpot to create automated marketing funnels, Red-Fern Media and FastPay are aligned to grow their online lead generation.