As one of the UK’s leading Direct Debit providers for business, FastPay knew its website failed to reflect its professional prowess and needed to be redesigned and developed.
FastPay’s goal was to partner with an agency to increase website traffic, engage visitors and increase leads through the delivery of an improved website and digital marketing plan.
Red-Fern Media was delighted to be chosen as FastPay’s digital partner after a detailed and highly-competitive selection process that considered digital agencies from across the Manchester area.
Working alongside the company owners and internal marketing team we developed a partnership that focused on strategy, process and action.
- HIGH LEVEL STRATEGIC DESIGN
- BRAND REFRESH
- FULL WEBSITE AUDIT
- Responsive Design
- Content management System
- FULL INBOUND MARKETING STRATEGY
- HUBSPOT PORTAL DEVELOPMENT
- SOCIAL MEDIA STRATEGY
To position FastPay as a leading provider of Direct Debit services, we designed and developed a clean, modern website that would allow existing and potential customers to engage with the content, information and services.
Delivering a user experience that would increase website interaction, leads and conversions was the priority. We developed several prototypes that went through a strict design approval process before we agreed on the direction for the project. Website copy was crafted in line with the business’s values and audience needs and expectations.
Fully optimised for desktop, tablets and smartphones, the user experience delivers an engaging and informative journey for FastPay’s potential and existing customers.
Inbound Marketing Strategy
As a certified HubSpot partner agency, Red-Fern Media is now working with FastPay to develop a long-term inbound marketing strategy.
This involves researching, planning and developing optimised inbound marketing funnels and keyword-rich content, that will engage FastPay’s target audience and nurture them through the marketing funnel.
Through the creation of relevant, well-researched and optimised content, and by using HubSpot to create automated marketing funnels, Red-Fern Media is improving FastPay’s online lead generation and helping the business grow.
Henry Kornbluth, MD of FastPay says, “Inbound marketing is a long-term investment and we’re pleased to have established a strong partnership with Sean and his team. As our SERP position improves and leads increase in volume and relevance, our decision to commit to inbound content marketing is reinforced.”