The Brief

As a leading UK asset and property management company, developer and workspace provider, FI Real Estate are a longtime trusted partner with Red-Fern.

The project required a redesign and repositioning for the online presence of Lynch Wood Park, a leading business campus located in the heart of the UK, Peterborough.

With a focus on attracting businesses and potential occupiers to the state of the art business campus, Red-Fern were tasked with taking the existing brand and developing a clean modern website that demonstrated the facilities, community and the brand message of ‘More Than Just a Place To Work’.

Key Features

  • HIGH LEVEL STRATEGIC DESIGN
  • Bespoke Animations
  • Responsive Design
  • Content Management System
  • Online Digital Development

Launch

Posh Nailz

The Website

Focus on lifestyle and community:

The website resonates the new brand guidelines, with the key message focusing on the lifestyle and community Lynch Wood Park has to offer.

We developed a strategy around these core values by carefully selecting key lifestyle images, which include events at the park such as The Christmas Fayre and Summer BBQ.

Supported by video, bespoke illustrations, animated page scrolls and a gallery section which gives the viewer further information about events, the website has been well received by the all businesses situated at Lynch Wood Park.

Provide a viewing experience

One of the core goals Red-Fern wanted to achieve whilst developing the website was to give website visitors a ‘viewing experience’, allowing them to truly get a feel for Lynch Wood Park without visiting.

We lovingly crafted this experience by using interactive elements such as the availability map, image carousel, animated illustrations, fly through videos and smooth page scrolling transitions.

Attract potential tenants

With a goal of attracting new business the website also boasts an interactive spaces section showcasing available and occupied letting space.

Utilising specific lead generation techniques the website takes the user through specific journey’s with the ultimate goal of generating leads for the sales team to action.

Posh Nailz
Posh Nailz

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