The Brief

After a recommendation following the successful delivery of the Morson project, Red-Fern media were tasked with creating a totally new brand, and website for a new business venture that was targeting the sale of children's balance bikes and fitness classes for 2 - 5 year olds.

The brand and website needed to reflect a clean and modern style, whilst at the same time reflect the target market.

The technical features of the website need to deliver an online shop for the selling of products and a booking system for parents who take their children on the organised classes available.

Key Features

  • Booking System
  • Content Management System
  • Full Ecommerce
  • Online Digital Development
  • Social Media Integration
  • Mobile Ready


Mini & Me Fitness

Branding & The Website

At the start of any new business and project, getting the branding and design right for the target market is key to delivering any successful project. We started out by taking the customers brief and developing ten branding ideas that we could then use the process of elimination and development to get to the final brand.

Once the final brand was selected this then allows our design team to start work on the concepts for the website. The final design delivered was clean and has received great comments around how it fits in with the target market.

The website boasts a full online shop and booking system with automated responses and easy to use administrator panel. With full mobile integration the website has a fluid user experience on all devices.

Mini & Me Fitness Mockups
Mini & Me Fitness Mockups

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