The Brief

As one of the UK's most successful Organic Farms, being featured on BBC Country File and winning numerous awards, Red-Fern Media were proud to be chosen by Gazegill Organics as their branding, web design and development agency.

Gazegill Organics had identified a niche in the organic meat market which targeted the lifestyle known as 'The Paleo Lifestyle'. As one of the UK's leading organic meat providers, a strategic plan was developed to create a new brand and website that targeted this ever growing market.

Red-Fern Media worked alongside Gazegill Organics executive team to develop a new brand for the name 'Organic Paleo'. Once the brand had been developed we had to develop a strategic plan to develop a full ecommerce website, with branded social media channels, ready for a long-term marketing plan.

Key Features

  • Bespoke Website Design & Development
  • Content Management System
  • Mobile Ready
  • Social Media Integration
  • Full eCommerce
  • Payment Gateway Integrations
  • Branding / Logo Design
  • Bespoke Administration Panel

Launch

Organic Paleo

The Website

Once the design team had developed a strong brand, the task was then to deliver an eCommerce website that solidified the message for the Organic Paleo lifestyle and give users the confidence to engage with the website and purchase their meat online.

The final website Red-Fern Media delivered, has been highly comended by visitors and users, especially how easy the website is to use and order their organic meat. The Paleo lifestyle community have started to engage with the website and make regular orders.

The staff at Gazegill Organics have full control over the products and content on the website with an easy to use control panel. With automatic invoicing and payment gateway integration, the ordering process is easy to use and manage as orders are processed.

Organic Paleo
 

The Future

With the support of the Red-Fern Media staff, Gazegill Organics have now positioned a niche website to take advantage of the Paleo lifestyle market.

With a strategy in place to start targeting the Paleo community on Facebook and Google search, Red-Fern Media and Gazegill Organics are in the process of setting out a long-term marketing strategy.

Organic Paleo

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