We’ve never seen a manufacturer fall behind after adopting HubSpot.
No time to read this article, why not listen to the audio conversation.
In the world of manufacturing, the right technology can provide significant advantages to your business.
This includes the latest software and platforms. While it is easy to overlook the potential of these platforms when used as part of a manufacturing marketing strategy, they can help you streamline both your marketing and sales, ensuring that you are able to gain greater results in these key areas of your business.
HubSpot is one of the most popular tools for manufacturing companies looking to enhance their marketing and sales process. Let’s take a deep dive and discover why this tool is often part of the support offered by a professional manufacturing marketing agency by exploring the different options it provides to manufacturing companies.
What Is HubSpot?
HubSpot is a client relationship management software that is specifically designed to enhance the marketing and sales process. It provides opportunities to businesses who are looking to grow their leads or ensure that they are able to gain greater results with their content strategy.
This is possible thanks to a wide range of tools and software available to manufacturing businesses once they sign up for the service. Let’s take a look at some of the tools at your disposal once you use this platform and how each one can benefit your business.
Email marketing through HubSpot
Is email marketing dead? On the contrary, email marketing is still one of the most effective forms of promotion in the B2B sector and specifically the manufacturing industry. Why is this? The main benefit is the open rate. Emails still have a higher open rate and higher CTR compared to other direct marketing alternatives.
The other benefit to keep in mind is that if you are using email lists who have signed up to receive updates from your business then you are promoting your company to marketing qualified leads.
These clients have already engaged with your business and so are more likely to repeat a sale. With HubSpot, you can easily manage a full email marketing strategy and design high quality, professional emails in minutes.
You can also use the email software to set up sequences as part of your marketing strategy. This means that you can automatically send out multiple emails, keeping your potential leads engaged and ensuring that they remain connected to your company.
This is one of the best ways to gain a significant ROI from your digital marketing strategy. It also ensures that your marketing is more scalable which is useful if you are utilising a smaller marketing team.
Create landing pages
You can also use HubSpot to create new landing pages for your business website. Again, this is a simple drag and drop solution which means that you can create a landing page which is engaging and easy for your customers to understand with both CTAs and a query form.
In hubSpot, you will be able to monitor and track the performance of your landing pages in the long term.
This can even be set up as part of a wider trackable marketing campaign on the platform which includes social media posts, emails, CTAs, and more. Once you have run a successful campaign, you can then go back and immediately explore whether or not it was successful.
AI benefits
Another key benefit of HubSpot is that customers can now explore AI tools and solutions. HubSpot provides countless AI tools that could be beneficial for manufacturing companies looking to streamline their marketing and sales process.
This includes Breeze which is an AI software that allows you to ask intuitive questions about your marketing or sales data.
This means that you can immediately start gaining insights about these processes so that you can quickly start making the necessary improvements in your business model.
Or, there’s content shake. With content shake, you can create one piece of content for your business like a blog and immediately transform into other pieces for social media, website pages, and more.
The tool can generate text and images, creating a carefully crafted piece of content that will convert leads to clients.
Workflows
With a little training or with the help of a manufacturing HubSpot agency, you can also explore workflow creation in HubSpot. Workflows will allow you to create automated actions that are going to benefit your marketing or sales process.
For instance, you can use a workflow to automatically sign contents up to particular contact lists once they meet certain criteria. Or, you can trick an email sequence if users complete a certain task such as viewing a particular page on your website.
In doing so, you can fine tune your marketing strategy and ensure that you are keeping users engaged at multiple points during the sales funnel.
Once you have set up a workflow, it will continue to operate behind the scenes of your business with absolutely no interactions necessary from your team.
Contact lists
In HubSpot you can create contact lists and segment them as part of your marketing strategy.
This means that you can create different lists based on buyer personas and client preferences or interests and then use this to shape different pieces of marketing content.
For instance, you could create lists of clients that have opted in to marketing and those that haven’t. As well as keeping your business compliant, this also helps ensure that you are using your resources to market and sell to clients who are more likely to convert.
You can also adapt these contact lists over time or export them so they can be used in other parts of your strategy such as a direct mail campaign to local businesses who could be interested in your manufacturing services.
How Red-Fern can support you
At Red-Fern we can help you unlock the full potential of the right CRM delivering a solution which provides long term benefits and measurable results for your business.
We will provide you with the support you need to unlock these tools that will help you grow your brand and reach new heights in the manufacturing industry.
