Marketing & Resource Blog

Our Resources section is a wealth of useful guides and information, covering every different marketing discipline.
Here you’ll find industry insights and market commentary. We’ve got the inside track on trends so keep reading to inspire your business.
For a behind-the-scenes look at everything going on within Red-Fern Media. From new hires, company news and exciting events.

Most Recent

  • Power Up Your Social Media Plan with Paid Advertising

    You’ve got a social media strategy for your business. Your accounts are set up and you post good quality content in line with your social media plan. But your efforts aren’t producing the results you expected. Your posts aren’t reaching as many people as you’d like and the free-flowing lead generation is more of a trickle. As a result, the…

    Wednesday February 21

    In Insights by Sean Redfearn
  • Off the Shelf CRM vs Bespoke CRM: What Should You Choose? [Infographic]

    You've made the decision a CRM is the best way to collect and manage your customers’ data. What a fantastic decision! You'll be trying to whittle down different providers and software packages. When you're doing this, you'll come across bespoke CRM and off the shelf CRM. We're going to show you the benefits and drawbacks so you can pick the best…

    Friday February 16

    In Insights by Dean Dallman
  • Why Niching is the Most Important Business Decision You’ll Make

    Whether you run a successful business or you’re struggling to get your startup off the ground, there’s one marketing technique that can elevate your business to new heights: niching.

    Thursday February 15

    In Insights by Sean Redfearn
  • Fastest Growing Industries Recruiters Need to Know About

    Has the crest of the wave broken? Are your numbers down and your staff frustrated? Part of being a great recruiter is knowing when to experiment.

    Friday February 09

    In Insights by Dean Dallman
  • 5 Digital Marketing Experts to Follow in 2018

    If you want to progress in your digital marketing career, read this article. We've cherry-picked 5 important digital marketing influencers for you to follow in 2018 and what their industry predictions are for this year.

    Wednesday February 07

    In Insights by Dean Dallman
  • Manufacturing Marketing Trends and Stats for 2018

    2017 has dissolved into the distance. You've emailed, influenced and promoted your way through a year's worth of newfangled marketing ideas. But how successful were your efforts? We've already analysed why  why smart manufacturers are reaping the rewards of Content Marketing. Now we're going to look at the evidence that proves they were right to invest.

    Friday February 02

    In Insights by Dean Dallman
  • Website Terminology: What Jargon Should You Know?

    Puzzled by web design terms? Who wouldn't be? I mean, who would offer you cookies that you can't eat? It's rude. Read this article and you'll be web savvy in no time. Sweet!

    Friday January 26

    In Insights by Dean Dallman
  • How to Use Targeted Content to Become Part of the Buyer Decision Making Process

    Get with the times, content is not king. In 2018, Targeted Content is king! But what is it? And how do you use it? In this article, we're going to discuss the Buyer's Journey and how to use targeted content that solves B2B customer problems.

    Monday January 22

    In Insights by Dean Dallman
  • Manufacturer Marketing: Smart Businesses Prove Content Marketing Works

    Not enough time? Tried it before? There are many reasons why manufacturing companies don’t consider Content Marketing. We’re here to tell you it works. And we can prove it.

    Tuesday January 16

    In Insights by Dean Dallman
  • Why is My Business Failing? - 5 Pitfalls to Avoid in 2018

    So, you’re stepping into 2018 with a renewed vigour after recharging your batteries over the holidays. You have started your business and it has been doing well. So well, in fact, that you have planned your marketing strategy going forward into 2018. Time to get started implementing your ideas, yes? Hold on there, not so fast.

    Wednesday January 10

    In Insights by Ryan Gray
  • B2B Buying Behaviour: How Your Business Can Adapt to a New Buying Process

    Another New Year and B2B buying behaviour is changing. Embrace fresh perspective, adapt to how your customers buy and your business can be their solution.

    Friday January 05

    In Insights by Dean Dallman
  • 8 B2B Marketing Strategies to Drive Growth in 2018

    So, it’s the end of the year 2017. We're all settling down to enjoy our Christmas breaks. It’s also the time when we all consider what is next for our business. What does the future hold for the company? What goals do we set, and how do we go about achieving those objectives?

    Wednesday December 20

    In Insights by Ryan Gray