You’ve got a social media strategy for your business. Your accounts are set up and you post good quality content in line with your social media plan. But your efforts aren’t producing the results you expected. Your posts aren’t reaching as many people as you’d like and the free-flowing lead generation is more of a trickle. As a result, the…
You've made the decision a CRM is the best way to collect and manage your customers’ data. What a fantastic decision! You'll be trying to whittle down different providers and software packages. When you're doing this, you'll come across bespoke CRM and off the shelf CRM. We're going to show you the benefits and drawbacks so you can pick the best…
If you want to progress in your digital marketing career, read this article. We've cherry-picked 5 important digital marketing influencers for you to follow in 2018 and what their industry predictions are for this year.
2017 has dissolved into the distance. You've emailed, influenced and promoted your way through a year's worth of newfangled marketing ideas. But how successful were your efforts? We've already analysed why why smart manufacturers are reaping the rewards of Content Marketing. Now we're going to look at the evidence that proves they were right to invest.
Get with the times, content is not king. In 2018, Targeted Content is king! But what is it? And how do you use it? In this article, we're going to discuss the Buyer's Journey and how to use targeted content that solves B2B customer problems.
So, you’re stepping into 2018 with a renewed vigour after recharging your batteries over the holidays. You have started your business and it has been doing well. So well, in fact, that you have planned your marketing strategy going forward into 2018. Time to get started implementing your ideas, yes? Hold on there, not so fast.
So, it’s the end of the year 2017. We're all settling down to enjoy our Christmas breaks. It’s also the time when we all consider what is next for our business. What does the future hold for the company? What goals do we set, and how do we go about achieving those objectives?