Not enough time? Tried it before? There are many reasons why manufacturing companies don’t consider Content Marketing. We’re here to tell you it works. And we can prove it.
- by Sean Redfearn
- Posted in / Insights
So, you’re stepping into 2018 with a renewed vigour after recharging your batteries over the holidays. You have started your business and it has been doing well. So well, in fact, that you have planned your marketing strategy going forward into 2018.
Time to get started implementing your ideas, yes?
Hold on there, not so fast.
So, it’s the end of the year 2017. We're all settling down to enjoy our Christmas breaks. It’s also the time when we all consider what is next for our business. What does the future hold for the company? What goals do we set, and how do we go about achieving those objectives?
Unlike the words of great recorded songs, marketing is not set in stone. It moves, winds through grooves, and the things that saw you winning today; tomorrow, they might make you lose. This article delves into six songs that we could learn lessons from for marketing inspiration.
With business owners having less time to manage all the different marketing channels to promote their services and offers, understanding how to set up the main social media platforms can be a tough task! This article gives a detailed insight into how you can set up and start using social media for your business.
Your website is your main storefront and your best sales person. It plays a major role in your marketing strategy, acquires customers and drives sales and revenue. If your business is adapting to customer demands, your website needs to keep pace and be fit for purpose.
The real secret behind the success of inbound marketing is the fact that it is based on improving the customer experience. It values what the customers have got to think and offer. The whole of the marketing strategy revolves around the customer’s comfort and this is what impresses them the most. The fact that services from content marketing to offering dedicated social media services and even the search engine optimization of the websites is directed to increase the number of traffic is quite overwhelming. Instead of using the outbound marketing techniques like paid advertisement to get people’s attention, marketers are now using inbound marketing techniques to help them and get to their heart in a much effective way.
All business owners, irrespective of industry, must think about marketing strategies when it comes to website design. From a recent survey conducted, business owners believed that simply putting a press release on the website is constituted as marketing - is it really? Deploying Inbound Marketing techniques within your inbound website design can ensure that your efforts are not wasted.
We all know that technology is rapidly changing, with each day bringing new ideas and concepts of how we will interact in the future. It's equally no surprise that more and more consumers are now reaching to the WWW to research products and make purchases. Our world is changing and the internet is no longer seen as a database of information, it's your whole life where you can socialise, shop and research, the possibilities are endless [to some respect].
Creating the best ecommerce solution that establishes trust with your customers can be tricky. The whole aim of your online store platform is to ensure your customers are spending money with you, so getting them to trust your site, your brand and you is pivotal! So the question is how do you get your customers to trust your e-commerce online store?