The way your Sales and Marketing teams integrate to achieve better results is crucial for your business. Rather than working in silos with different and conflicting approaches, sales and marketing teams need to come together to share their knowledge and insight, tracking their successes from the marketing stage through to sales wins. Here, we break down the top five reasons Smarketing is a great idea, giving you everything you need to convince your boss to unite and conquer!
- by Declan Walker
- Posted in / Insights