How do you choose a web design company for your next project? We give you all the insights you need to ask the correct questions and know the correct technical terms.
- by Sean Redfearn
- Posted in / Insights
Your website is your main storefront and your best sales person. It plays a major role in your marketing strategy, acquires customers and drives sales and revenue. If your business is adapting to customer demands, your website needs to keep pace and be fit for purpose.
The real secret behind the success of inbound marketing is the fact that it is based on improving the customer experience. It values what the customers have got to think and offer. The whole of the marketing strategy revolves around the customer’s comfort and this is what impresses them the most. The fact that services from content marketing to offering dedicated social media services and even the search engine optimization of the websites is directed to increase the number of traffic is quite overwhelming. Instead of using the outbound marketing techniques like paid advertisement to get people’s attention, marketers are now using inbound marketing techniques to help them and get to their heart in a much effective way.
All business owners, irrespective of industry, must think about marketing strategies when it comes to website design. From a recent survey conducted, business owners believed that simply putting a press release on the website is constituted as marketing - is it really? Deploying Inbound Marketing techniques within your inbound website design can ensure that your efforts are not wasted.
We all know that technology is rapidly changing, with each day bringing new ideas and concepts of how we will interact in the future. It's equally no surprise that more and more consumers are now reaching to the WWW to research products and make purchases. Our world is changing and the internet is no longer seen as a database of information, it's your whole life where you can socialise, shop and research, the possibilities are endless [to some respect].
Creating the best ecommerce solution that establishes trust with your customers can be tricky. The whole aim of your online store platform is to ensure your customers are spending money with you, so getting them to trust your site, your brand and you is pivotal! So the question is how do you get your customers to trust your e-commerce online store?
With the internet opening up shopping capabilities 24/7, designing the conversion boosting eCommerce site is even more crucial than you believe. Each and every eCommerce sites handles significant traffic per day, with easy to use navigation and clear action points, your consumers can really engage with your eCommerce website, boosting your sales! Here are the key ingredients for the perfect eCommerce site design.
With more eCommerce businesses looking to maximise their sales opportunities, eCommerce growth is set to soar. Ensuring that your store is active 24/7 is crucial, allowing your consumers to access your store from the comfort of their own homes. Here are 8 key strategies that you can use to grow your eCommerce business this year.
The way your Sales and Marketing teams integrate to achieve better results is crucial for your business. Rather than working in silos with different and conflicting approaches, sales and marketing teams need to come together to share their knowledge and insight, tracking their successes from the marketing stage through to sales wins. Here, we break down the top five reasons Smarketing is a great idea, giving you everything you need to convince your boss to unite and conquer!
Inbound Marketing offers manufacturers a golden opportunity to thrive in the digital world. Rather than going to the shops or approaching your sales team, your customers research your products online before they buy. Capture your customer's attention early in the buying process, and nurture them with engaging, relevant content until they become loyal, delighted customers.
It is a commonality that companies who base their inbound marketing activities on a written strategy secure greater success. But knowing the exact strategy requires some thought. Here at Red-Fern Media, we've done the thinking for you and pulled together this guide to help you create the ultimate inbound marketing plan.
If your digital business isn't performing as you'd hoped, you might be in the position where you are considering hiring a local inbound marketing agency to boost your revenue. Choosing your ideal marketing match can be as tricky as online dating - their profile might be enticing, but how can you tell if they're the real deal? Read on to find out more.
Manufacturers find it increasingly difficult to report on their marketing ROI activities. At a time when the industry feels risk-averse, every aspect of your business needs to prove its worth. If you are looking for a way to enhance your advertising activities and prove your marketing ROI at the same time, we can show you how.
Blogging is considered the most valuable content types you can invest in which is why many organisations do it. Organisations that blog have 97% more inbound links to their website and B2B bloggers generate 67% more leads than those who don't. These 11 tips show how you can increase traffic to your blog and help you blast off big time.
With us, processing visual data better than any other type of information, 60,000 times faster to be precise, YouTube marketing is on the rise. With 46,000 years; worth of video content watched on YouTube last year alone, 60% of marketers and small business owners plan to increase investment in video marketing. Adopting an Inbound Strategy alongside this can significantly boost your business growth.
There's no denying that the internet has significantly changed the way manufacturers market their brands. Whether your business is B2C or B2B, your customers now turn to Google to find the products that make their lives easier. Ensuring your manufacturing company understands the sales funnel is fundamental. Read on to find out what you should already know.
Here at Red-Fern Media, we understand the challenges of creating an effective digital marketing strategy. Perhaps you’ve invested in a new website, posted premium content on your blog and posted endless updates on social media, but you aren’t getting the leads and sales your business deserves. See how we can help you tackle your marketing frustrations.