At Red-Fern Media, we understand the challenges of creating an effective digital marketing strategy. Perhaps you’ve invested in a new website, posted premium content on your blog and posted endless updates on social media, but you aren’t getting the leads and sales your business deserves.
We understand. We’ve seen it before, and we’ve got the know-how to solve your biggest marketing frustrations.
We use the latest digital marketing strategies to create an inbound marketing plan that is tailored to your business’s needs, helping you maximise your website’s potential, drive more leads and sales, and achieve your company’s revenue goals.
The Red-Fern Media Blueprint is a 15-point plan that will help get your marketing back on track. It deals with your most common digital marketing frustrations one by one and offers effective, evidence-based solutions. If you recognise any of the frustrations below, you will benefit from working with us.
1. Your Marketing Activities Aren’t Impacting Your Business Goals/Bottom Line
You need your inbound marketing campaign to drive new leads to your website and generate sales. But you’re not sure whether the money you’re spending on marketing is having any real effect. Without the right support, it can be hard to know if your marketing strategy is effective.
At Red-Fern we can help you link your marketing goals to your company’s revenue targets. We’ll help you ensure that every marketing campaign helps you get closer to your goals and delivers a great ROI.
Our strategy blueprint is based on an analysis of your website’s performance, not guesswork. Our evidence-driven approach puts you in control.
2. Your ideal customers are a mystery
The inbound marketing approach puts the customer at the heart of everything. But what if you’re not quite sure who your customers are, or what value proposition you can offer them? At Red-Fern we use the latest market research to help you identify your ideal customers.
We do this by creating ‘buyer personas’, fictional characters based on your existing customer base, that each have a specific need for your product or services. Using the latest research, we put together a detailed assessment of the personal circumstances of each persona, giving you clear insights that you can use to reach these customers with your marketing campaigns.
3. You Don’t Understand Your Customer’s Journey
Once you’ve put a ‘face’ to your ideal customers it’s much easier to reach them with your marketing. But have you thought about how visitors to your website become loyal customers? Red-Fern can provide your company with valuable insights so you can understand your customers’ journey.
We’ll help you to identify where your web traffic comes from, and which sources of traffic are most likely to convert to leads and sales. We’ll also look at your web design to help make sure your website offers a logical journey from pain to solution.
When you understand your customer’s journey, you have the power to maximise your website’s potential and transform your business.
4. You’re Nowhere to Be Seen On Google
Search engines like Google help people find the products and services they need. To be successful, your website needs to appear on the first page of results for the most commonly used keywords and phrases.
Red-Fern can help you identify the most popular keywords used by your ideal customers and will devise a keyword strategy to drive more traffic to your website. We’ll also help you develop premium content that aligns with these keywords, engaging your customers, boosting your Google ranking, and driving sales.
5. You’re Not Sure How Your Customers Move Through the Sales Funnel
Without tracking software and data analysis it can be hard to know how your website’s visitors move through the sales funnel to become satisfied customers and loyal brand advocates. We can show you how your customers navigate your website, and where you can improve performance to deliver better results.
In particular, our marketing strategy blueprint can help you identify the different levels of interest you need to cater for to move customers from interested visitors to qualified leads, to happy customers and delighted brand advocates.
6. You’re Not Sure How Your Website is Performing
If you’re not sure how your website is performing, it’s difficult to decide how to improve. At Red-Fern we start by benchmarking your website’s current performance, showing you how well you’re doing in terms of traffic and lead generation.
Armed with this information, we can help you develop a marketing strategy that will build on your existing strengths and improve on your weaker areas. Our in-depth data analysis takes away the guesswork, so you can make effective improvements based on hard evidence.
7. You Don’t Know Where to Start When Creating a Marketing Plan
Marketing works best when you plan ahead, but it can be hard to get organised. We provide a 3-month marketing plan that helps you think more strategically about your how your inbound campaigns align with your overall company goals.
With on-going analysis of each marketing campaign, we can help you identify your most successful content and sources of traffic, as well as helping you to target your premium content effectively to generate more leads.
Once you know what works, you can build on your success, knowing that every step takes you closer to achieving your company’s goals.
8. You Struggle With Implementing Your Campaigns
If you’re good in theory but struggle to put your plans into practice, Red-Fern’s 12-week campaign guide helps you make your goals a reality by providing you with all the details you need to make your marketing campaigns a success.
Whether it’s varying the type of content you provide, targeting different customer personas, or coordinating your campaigns on social media, our detailed guide makes it a lot easier to manage. Because it’s based on a solid, evidence-based blueprint, you can be sure you’ll see results.
9. You’re Not Sure How to Come Up with Enough Ideas for Your Blog
Sometimes it’s hard to come up with original ideas for blogs, and you find yourself repeating your content ideas over and over. We can help, by giving you 24 SEO-focused blog post outlines as part of our inbound marketing plan.
Our tailored outlines make sure that your blogs contain the keywords that will drive visitors to your website. You’ll also receive a variety of content ideas that will match your visitors’ interest level and keep them engaged. With content targeted at your ideal customers, you’ll see soon a boost in your visitor numbers, leads and sales.
10. You’re Not Sure How to Create Content That’s Optimised for SEO
If you’re not a content writing specialist it can be daunting to produce the premium content that will generate leads for your business. Red-Fern understands this and has produced a content writing guide that helps make sure your content attracts and engages your customers.
With information on how to optimise your content for SEO, we take you through the dos and don’ts of writing for your website, making it easier to generate leads and convert them to sales.
11. You’re Confused About How to Raise Your Brand’s Profile
Premium awareness campaigns can be a very effective way to build your email list and raise your brand’s profile, but they work best when the content on offer is a valuable resource for your customers. Whether it’s an e-book, case study, or white paper, premium content offers can take time and insight to get right.
Red-fern has years of experience in generating premium content that establishes your brand’s authority. Our awareness campaign outlines help you reach your ideal customers with high-quality content that will build brand recognition and authority.
12. Your Email Campaigns Aren’t Converting Leads to Sales
Automated emails can be a very effective way to build awareness and nurture your leads, but if they’re not thought through they can be perceived as annoying and low value. The Red-Fern Media Blueprint offers you email automation topics that engage your customers and help you plan for email success.
13. You Struggle to Plan Ahead and Organise Your Marketing Campaigns
If you’re unsure how to coordinate your content on social media, our 12-week outline will help you identify the social media networks where your customers can be found. It’ll also help you schedule posts at the right frequency and time, boosting your engagement and followers, and driving traffic to your website.
When you plan your social media content in advance, it’s easier to respond to events as they happen, making your brand increasingly responsive to your customers’ needs.
14. You Don’t Have the Skills to Analyse Your Website’s UX
Most online businesses know that a good user experience (UX) is key to a website’s success, but many don’t have the skills in-house to track and analyse their users’ behaviour.
At Red-Fern, we can produce and analyse heat-maps and site recordings of your website. This valuable insight into how your customers navigate between pages will identify any problem areas where users bounce.
These insights will help you improve your website’s responsiveness and make your UX as seamless and intuitive as possible. When it’s easy for your customers to find what they’re looking for they’ll keep coming back again and again.
15. You Don’t Know Which Marketing Software is Right for Your Business
With a whole host of marketing software available, it can be very hard to know which program is right to support your inbound marketing campaigns. Red-Fern has the expertise to help you decide which software will help your business achieve its goals.