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20 websites & tools that will change your digital marketing strategy

There is a wealth of low-cost and FREE resources that businesses can use to help them stand head and shoulders above the competition.

From analysing your website’s performance to general productivity tools, we count 20 of the best tools out there today.
(Just click the titles if you wish to visit the site)



The go-to guide for checking spelling or grammatical errors, Grammarly can be a lifesaver for those times when you can’t decide if its ‘programme’ or ‘program.’ The importance of creating clear and concise content cannot be overstated. Grammarly will help you create polished content that will appeal to all your buyer personas.

Available as a free browser extension, or as an app integrated into Microsoft Word, Grammarly can be a Godsend when writing content of any description.

Hemingway App

Hemmingway App

If one fact is true online above all else, it’s that all copy should be understood in seconds. When tackling complex subjects this can be a mite tricky, especially when you consider how to use adverbs and passive voices.

The Hemmingway App flags all those niggling grammatical, syntax and style issues with your copy, making the copy easier to digest for all your buyer personas. Regular use will not only improve the overall quality of your content, but your conversion rates.

Blog Topic Generator

HubSpot Blog Topic

Like BlogAbout, Hubspot’s Blog Topic Generator is a great help in those moments when you’re scratching your head for ideas of what to blog about.

Using your primary keyword and associated search terms, Blog Topic Generator will suggest five blog titles, selected for relevancy and engagement.

Creating relevant engaging topics that your buyer personas want to read is a cinch.



If you’re intent on doing all your own content marketing, WriteWell is essential. Offering a comprehensive appraisal of your content, WriteWell does more than spelling and grammar.

Providing suggestions that polish the writing, WriteWell manages all the words on the page, allowing even the most novice content marketer the ability to create truly impactful copy.

Subject Line

Subject Line

The most important line of any email is the subject line. When sending any email, you want to make sure that people read it. How often have you ignored an email with an uninspired, generic or suspicious subject line?

However, it can be difficult to pinpoint what makes a good subject line. SubjectLine is a free rating tool that examines the subject line and gives it a potential performance rating.

Not only that, but SubjectLine tells you how to improve it!

Website Grader

HubSpot Website Grader

When all’s said and done, what’s most important is how your website is performing. Hubspot’s Website Grader will answer just that.

Analysing all the factors required for a successful website, including SEO, mobile optimisation and security, Website Grader provides you with a ranking score, allowing you to identify any necessary tweaks, or even if a complete re-design is required.

All you need do is input your URL.



Content needs to draw attention, but you don’t need to be a design whizz to engage and compel your audience.

Boosting the visual appeal of your website is easy with Canva. This simple design tool is brimming with cool design features, and its drag-and-drop style means you can create call-to-actions, imagery and infographics, amongst a wealth of other content that’s guaranteed to draw attention.



Want to understand where your website visitors spend their time? Hotjar is the perfect tool.

Reviewing different aspects of your website, Hotjar features different tools, essential to gage website performance, including heatmaps, form analysis and sales funnel data.

This is the ideal tool for business owners who are interested in boosting conversion rates and turning browsers into buyers.

This is a personal favourite of ours and we install it on all websites we are developing marketing strategies with.



Finding the right stock photos for your website can be an impossible task. Good images complement every other aspect on the page. Bad images, just randomly placed on a page, stick out like a sore thumb.

Particularly suitable for commercial and tech businesses, the PlaceIt tool means that anyone can create photo or video mock-ups on Macbooks or iPhones, meaning relevant imagery and videos can be created even when you’re on the go!



Content is king. For any business to leapfrog the competition their content needs to be better. BuzzSumo is a content performance analysis tool that tells you the most popular content on any given topic, and who’s sharing it.

Just by entering a keyword, you can see the articles that have generated the most buzz on social media.

This is brilliant because it allows businesses to see what type of content performs best for their specific personas – and reach out to influencers to boost the credibility of their business online.


Rescue Time

We’d all like to be more productive. Sometimes it feels as though the day has passed by in a whirlwind.

RescueTime is a great resource for identifying the amount of time we’ve spent on certain activities throughout the day. With side-by-side comparisons of your most and least productive, outlined in geographical data for easy understanding, RescueTime enables you to be more efficient in your daily activities.

As an organisational and time management tool, you can’t do much better.


With mobile devices growing to become so integral to our working lives, the need to keep organised cross all your devices has never been more important.

Evernote is a standard notes app that will greatly benefit business owners. Allowing you to sync content to all your devices, including remainders and voicemails, Evernote acts as an essential organisational tool that once you start using, you’ll wonder how you ever lived without it.



We’ve all had the feeling of logging into one of our many online accounts, only to draw a blank when thinking what our password is.

Passpack means you’ll never forget a password again by allowing you to store and share a wealth of account login information. This highly-secure password manager is the easiest way to store and share multiple account login information.


Deep Crawl

With a plethora of resource data, DeepCrawl helps businesses understand how their site is performing. From SEO to speed, site structure and identifying low ranked pages, the tool identifies areas of website improvement.

Testing each change before implemented, DeepCrawl allows you to make subtle or significant changes to boot website performance.

On-Page Optimisation Tool

On Page Optimisation

The On-Page Optimisation Tool provides you with a snapshot of the most important factors driving your website’s search engine optimisation.

From keywords to meta descriptions, and all internal and external links, this tool provides you with the complete reasoning behind the where and why of your website index.


Similar Web

Business owners interested in discovering how their website performs against the competition have access to comprehensive statistical data with SimilarWeb.

All you need to do is enter your domain name and the tool will generate a graph comparing traffic numbers between you and your competitor’s website.



Nibbler provides business owners with an extremely in-depth analysis of their website. Factoring everything from quality of code to social interest, Nibbler gives you a website score, complemented by a comprehensive report.

Recommended fixes are also provided to help businesses owners understand how to increase their score, and ultimately the performance of their website.



Business owners looking to simplify their workflow and increase team collaboration need look no further than Trello.

The website allows users to create customised boards, allowing you to efficiently organise and prioritise workloads.

With a multiple-user interface, Trello allows users to work together as a group, adding attachments or reviewing completed tasks. Encouraging transparency and collaboration, Trello is ideal when working on large-scale, complicated projects.


Social Quant

Are you new to Twitter social media marketing? If soSocialQuant is just what you need. With advanced algorithms, SocialQuant scans all Twitter conversations and selects the best accounts to follow, based on a set of keywords provided by the user.

This is a great way of instantly connecting with your buyer personas.

Save Publishing

Save Publishing

Save Publishing is a browser extension tool that offers a quick way of social media publishing, without sacrificing on post quality.

The browser extension tool scans articles and highlights tweetable sentences within the content. By solely using the browser, businesses can tweet relevant and engaging content in a flash!


There you have it, 20 resources to help your business take flight. So, how many are you using?

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