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The Ideal Inbound Marketing Strategy Blueprint

Whether you’re in the online marketing game up to your armpits, traversing keyword competition and CTR optimisation, or paddling in the shallows with opt-ins and social, investment in technology, design and expertise is mandatory to drive results. But all too often, those results are slow coming – or fail to arrive at all. At Red-Fern Media we hear it often. It’s the biggest worry, frustration and complaint of marketers today.

Having invested in websites and digital marketing platforms, businesses come to us frustrated by the lack of quality leads their current inbound marketing plan is producing.

It might be ill-aligned or unrealistic goals, poorly considered personas or incorrect keyword planning that’s causing the problem. It could be that a website was built with none of these things in mind, and to call the strategy ‘inbound’ is a bit of a joke…Whatever the reason, the marketing budget is not being justified and the techniques are failing.

The Red-Fern Media Blueprint

We’ve developed a purpose-built marketing strategy blueprint specifically with our customers in mind. It offers businesses a strategic plan that identifies and outlines the direction the company’s marketing should take.

This is a complete inbound campaign blueprint spanning three months, providing website page mock-ups for conversion, built-out and detailed buyer personas, keyword research and an in-depth three-month content strategy.

It aligns marketing activity with business growth goals, and helps you achieve your goals through tailored online campaigns that drive traffic, leads and sales.

The ultimate aim of the blueprint? To turn your website into your best performing sales person.

inbound marketing plan

The fundamental start of an Inbound Marketing Strategy

The blueprint encompasses an entire website and inbound marketing strategy purposely built for you. It provides:

  • a comprehensive user journey to ensure more website visitors and qualified leads.
  • the next three-months of marketing activity in a simple and easy to follow format.
  • no theories or complicated systems.
  • a complete guide on how to attract, convert, nurture and delight prospects in a clear strategic plan.

Inside The Blueprint Package

Due to space limitation, the Blueprint is available just twice per month - we keep space limited so the team can dedicate their full attention to the customer. Capacity is limited and this solution is bursting with value.

The blueprint package contains:

  • Buyer persona and journey research and development.
  • Keyword research, planning and recommendations.
  • An assessment of your existing sales process.
  • Benchmarking of existing data, website traffic, leads.
  • A three-month marketing plan.
  • 12-week detailed campaign guide.
  • 24 SEO focused blog post outlines.
  • SEO optimised content writing guide.
  • Two premium awareness offer outlines.
  • Email automation topics.
  • 12 week social media schedule and outline.
  • Heat maps and site recordings.
  • Software recommendations.

I Want the Blueprint

It’s comprehensive, full-service, supportive and tailored to your business.

Sign up now for a Marketing Blueprint Connect Call with a Red-Fern Media expert, and join the wait list to be among the first to know when the Blueprint opens each month.

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