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The importance of strong website design for manufacturing businesses

We think, we create and we innovate. Our branding is a key driver for all of our successful communications at Red-Fern and it’s a crucial stage in our four-part digital growth strategy. Creative, innovative and disruptive branding is one of our many passions and we thrive off helping businesses develop in their sector.

Innovative branding has a memorable impression on your consumers and it distinguishes you from your competitors. It’s the visual communication behind your brand, it’s your brand identity. It’s important and it shouldn’t be overlooked.

That’s why we have our very creative department who take all of the branding into their own hands and develop, strategise, create and blow everyone away with their creativity. In this post, we’re going to be talking to Summer, our Creative Designer - we think she’s ace!

We’ll also be covering what branding is, the Red-Fern approach and more. If you’re ready to step your creativity UP and start increasing your revenue and delighting customers, look no further than us, a leading web design company.

We’ll cover:

What is branding?

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another - Seth Godin.

Branding is “the act of giving a company a particular design or symbol in order to advertise its products and services”. Although the consensus of this definition is correct, it’s much more than the visuals behind your brand. When done correctly, it informs your consumers of what to expect from your company without the need of making any formal connections - the branding will do the talking and hopefully, make a positive impact.

The branding behind a business should be a true representation of who you are, what you offer and your approach for the future. Branding encompasses everything - advertising, marketing, reputation, visuals, user experience and responsibility.  Branding is ABSOLUTELY critical to every business. 

It can change how people perceive and interact with your brand. It can drive new business, increase brand value and build positive brand perception. However, if it’s done incorrectly, the opposite is likely to happen.

Creative branding in the manufacturing industry is game-changing. The creative process is often looked at as something unnecessary. However, The UK is the ninth largest manufacturer in the WORLD and manufacturers need to focus on adding value to their business through marketing innovation. 

The value of good branding dictates its potential for sales growth and export success. To thrive in this industry, you need to understand that creativity and innovation are the lifeblood of the British economy. That’s why at Red-Fern, we implement it throughout all of our processes.

The Red-Fern approach to branding

Our approach to branding is focused on discovery, creativity, innovation and implementation. We get to know your business, we get to know your vision and then we get to work. Our discovery process is in-depth so we can understand what your goals and aspirations are. 

We understand your obstacles and we understand how these can be removed throughout our creative process. We use our 30 years of experience as an industry-leading web design company to help businesses grow through technology and we always aim to deliver world-class results.

We use strategic design, technology and growth tactics to help create a brand plan and focus. We can help businesses rebrand, discover a new brand or build their own unique brand. Our Creative Designer, Summer, puts your ideas, goals, visions and thoughts into creative action. She thrives on innovation and creativity and she loves helping companies create their own brand identity - that’s good news, she’s certainly in the right role and place for that! 

Summer thinks of the ‘now’ and the future. She focuses on what will delight your existing customers but will also recruit new consumers to your brand. As a team, we aid Summer in this process to ensure she can create world-class branding. We support her with content, social media expertise, website design and technology innovation. 


An insider with our Creative Designer - over to you, Summer!


How do you stay inspired?

Summer stays inspired by continuing to remain curious, challenging her ideas and maintaining open-mindedness. We couldn’t agree more with her - staying curious means creativity will never be stagnant.

Where do you get your inspiration from?

Early on in her career, Summer learnt that inspiration can be generated from multiple sources. Words of your favourite author, history, languages, cultures, Mother Nature, wellbeing, conversations, podcasts and more! The list is endless. The world’s offerings + curiosity = endless inspiration.

What's your favourite project you've worked on at Red-Fern?

Summer thrives off creativity and challenges but her favourite project she’s recently worked on is ONVU Learning. From branding to the design of their website, digital marketing assets and developing brand guidelines - she’s loved every moment of it.

Which brands do you admire in the manufacturing industry?

As a Creative Designer, Summer said It would be rude as a designer to not mention Apple - very true! Although she also admires the work of Rolls-Royce, Pfizer and BAE Systems. 

What is your advice to a new company wanting to develop their branding?

In Summer’s words “focus on the layers beneath the visual, and everything else will follow. eg. Explore deep thinking; understand the business mission, core values, what you stand for, long term goals, tone of voice, personas. The manufacturing industry is rapidly developing so design for the long-term. Good and informed design lasts forever”.

What do manufacturing businesses need to know about branding? Your top 4 tips!

  1. Every member of the business is a brand ambassador so it’s critical for all to understand key messaging and values via a brand book or guidelines.
  2. Consistency and clarity within a brand allow for accessible and easy to understand messaging.
  3. Appreciate current design trends, but avoid hopping on them with the rapid development of the industry. Trends may fade, so challenge the upcoming trends to ensure you stand out.
  4. The manufacturing industry is competitive so the groundwork of values, personality and tone of voice as some examples are just as important as the overall look.

Do you need innovative branding? Red-Fern can help!

Businesses in the manufacturing industry are pivoting and they’re investing in digital transformations. They’re investing in marketing and they’re investing in branding. Let’s just say, they’re wanting to future proof their business for BIG things and we can’t blame them.

If you’re ready to skyrocket your branding and you’re wanting to meet Summer our Creative Designer (we can’t blame you), then get in touch today. Our digital transformation experts are always on hand to help here at one of the leading web design companies in Manchester and Lancashire. We can’t wait to hear from you.

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