If you’ve clicked on this article, there’s a good chance you’re looking to attract more customers to your SaaS business, but don’t know how. Or, your existing methods may be outdated and a little… drab. So, you might be looking for innovative ideas - in which case, you’ve landed in the perfect location.
It can be mind-boggling to know where to begin, especially if your competitors are thriving and you want to cut through the noise with your ideas. But fear not.
If you’re keen to attract more users, rest assured, we’re going to share the five strategies you need to know about to skyrocket your leads. So, without further ado, let’s get into it!
We’ll cover:
- Have a referral program
- Create purposeful marketing, beyond social media
- Get influencers and affiliates involved
- Product demos are a must
Have a referral program
Are you ready for a foolproof way to increase your sign-ups? We've got you! If you don't already have a referral program, then you need one. It'll increase sign-ups, brand engagement, have low customer acquisition costs, and provide lifetime value. Unlike other advertising methods, a referral program humanises your brand and builds your customers’ loyalty.
Do you like looking at reviews before you purchase? Are you likely to invest in something if your friend has recommended it? Of course, you are! 92% of customers are more likely to invest in a product or service if a friend has recommended it because it's more meaningful and convincing. We also can't forget that consumers are FOUR times more likely to buy if they've been referred by a friend.
Referral programs, with perks, also work incredibly well. As an example, Dropbox gives away free storage to customers who refer friends - what a great perk! Woo, more storage for all of your assets.
Alternatively, you could offer cashback, discounts, branded merch, unlocked features, or an extension on a free trial. There are endless offerings you can provide. But remember, don’t overcomplicate your referral program, that way, you’ll be more likely to get people on board with it.
Create purposeful marketing, beyond social media
Social media is a powerful marketing tool. After all, we have a whole team of social media experts at Red-Fern. However, for effective lead generation, you need a marketing strategy that encompasses different targeting methods. From content marketing to paid social media advertising.
Your marketing efforts need to inform, engage, and educate your customers. How will your customers choose you over a competitor if they can't find you? So, the best way to combat this is by adopting a multi-channel approach.
Publish relevant content
As they say, content is king. But it's only king if it serves a purpose and delivers what you promise. An effective way to increase your thought leadership presence and gain new customers is by providing useful and informative content to aid the buyer's journey.
You could host expert webinars with members from the industry, be a guest on podcasts, write articles for PR, produce blog articles or create educational videos. Anything that can contribute towards your positive brand image, and help you promote your brand, is a win.
10% of marketers say that blogging generates the biggest return on investment. And 54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. Content marketing works - FACT. And, with experts on hand to help, you'll reap the benefits it has to offer.
Get social BUT be selective
Every SaaS business SHOULD use social media to attract leads and increase brand visibility. However, before implementing any kind of strategy, you need to be clear on the best acquisition channel for reaching your audience.
Each platform has distinct advantages and disadvantages for reaching customers. Some social channels target different demographics and customer locations. So, this will determine which social channels you choose to use. Check out some stats below.
- Age group: 25-34
- Age group: 18-54
- Age group: 18-49
- Age group: 18-64
TikTok
- Largest age group: 15-45
YouTube
- Largest age group: 16-44
If you don’t know how to tackle your social media marketing effectively, we can help you build your thought leadership presence and cut through the noise of your respective industry. With over 30 years of experience, we’re experts in what we do and we’ve helped many global brands skyrocket their social efforts, generate ROI, and increase brand awareness.
Invest in paid advertising
Paid social media advertising expands the reach of your brand, drives high-quality traffic, and has a high chance of reaching your ideal target audience and demographic. The great thing about paid social media is the specific targeting benefits it offers. Unlike organic social media, you can be more selective with who you want to share your content with.
Paid advertising may seem complex, but it doesn’t need to be. Whether you choose to use message ads or product-focused spotlight ads, you still need to be delivering purposeful content at the right time, to the right audience.
At Red-Fern, we’ll do the hard work for you so you can be a leading business in your sector. We get to know you, your audience, your goals, and your ambitions. This sets the foundation for social media, technology, and marketing success. With our proven strategy for digital growth, we’re equipped with the knowledge and expertise to use your paid media budget in a way that will deliver results.
Get in your customer's inbox with email marketing
Email marketing is another crucial component of a marketing strategy. It's an effective way to communicate with your most engaged customers. Email campaigns allow you to target a specific audience, have higher engagement rates, increase conversions, and is a cost-effective way to market.
Reaching your customers by sliding into their inboxes, is another personalised and humanised way to connect with your audience. You can deliver a personalised message, segment your demographic and provide the right informative content at the perfect time.
Email marketing is easy to set up but can be difficult to master without the help of a wordsmith and creative designer. Your email copy needs to be attention-grabbing and your email design needs to offer ultimate user experience benefits and align with your brand. Again, with the help of Red-Fern, this is possible. We love using email campaigns and with our creative expertise, we'll be sure to help you grab the attention of those who'll be interested in your offerings.
Still not convinced? The number of global email users is set to grow to 4.48 BILLION users by 2024. So, if you want to generate some high-quality leads, you'll be in the right place if you land in an email inbox.
Get influencers and affiliates involved
Influencer marketing is a revolutionary industry that's soaring with opportunities. The same goes for affiliate marketing.
Another great way to increase sign-ups to your SaaS is by connecting with powerful influencers who already have an invested and trusted audience. Influencer and affiliate marketing builds trust and authority, connects you to a wider audience, enhances brand awareness, and more.
There's nothing more powerful and reactive than when an influencer endorses or shares your product with their audience. This can generate ROI and increase your brand engagement.
You could become part of an influencer management site and offer your product for free in return for some content creation, you could pay for collaborations or you could join an affiliate website. Affiliate partners will only receive money, every time they've generated a sale for you - it's a win-win situation.
Product demos are a must
Before consumers choose to be your customer, they'll want to know why your SaaS solution is the best and what value this will provide. Some consumers may not be ready to invest without trialling first. If your features are unique and you're different to your competitors (we hope so!), then you need to prove it, there's no better way than offering a free trial or product demo.
Although it may sound strange to offer platform access for free, it only has to be for a limited time. This can strengthen a customer's decision and convert them into paying subscribers. Allowing them to use your SaaS, in real-life situations, gives them the insight and platform experience they need to finalise their decision.
Alternatively, you could also offer a free product demo. This gives you a great chance of talking directly to your potential customer whilst also giving them a walkthrough of your SaaS. You can answer questions and solidify their decision during this process. Offering a product demo is also great for market research. Gathering this data could inform other marketing campaigns and targeting methods.
Ready to convert your SaaS leads? Get in touch!
So, if you're keen to know how you can put these tips into action, we'll help! We'll keep things simple, so you can lead the way in your specialist sector and together, we will achieve business, technology and marketing goals.
Want to know more about how we can help YOU, get in touch today! We can't wait to hear from you.