Setting the SMART Marketing Goals in a SMART Template Way
Every marketer, who wants to be truly successful and effective, has to go through the tough challenge called – goal setting. Now, the difference between successful marketers and the ones who’re still struggling to achieve this level lies in the goal setting strategy. So, how to make sure that your setting goals activity is more a win-win and much less a guessing game?
Well, we’ve walked down this goal road before. That’s why, we’ve come up with a simple and an efficient tool you can use for setting your daily, monthly, quarterly, or yearly goals. This free smart goals-setting template can easily turn out to be a game-changer you’ve been waiting for all of this time. You need a tool, which can help you set realistic and measurable goals. In addition, you need to make sure that at any given moment you have a clear vision how you plan to achieve all of your goals.
Below this article will detail each aspect you need to understand about setting smart marketing goals and we give you some examples of smart goals for marketing.
Now, let’s see how this free goal-setting template works:
How to Set SMART Marketing Goals?
Setting the right goal means that you’re already half way there to your true success. The catch is that the wrong, unrealistic, or unmeasurable goal can cost you a lot. So, here’s what the very word SMART should stand for your smart goal setting activities:
- Specific – You need specific goals with precise quantifiers, what exactly do you want to achieve? Do you want to increase the number of visitors to your website? Do you want to increase the number of leads you generate? Being more specific with your description will increase your chances of achieving exactly that.
Example: Setting a detailed SMART goal will clarify the difference between you saying, 'I want my business to make a million pounds this year' and 'I am going to increase my companies turnover by £50,000 per month by increasing lead generation by 20% through our website'. Notice how the detailed explanation already focuses your mind on a more strategic solution.
- Measurable – If you can’t measure your goals, then you’ll never make sure they worked for real. By breaking down your goal and creating measurable milestones, you can create concrete evidence of how your goal is performing.
Example: Being happy at work this week because you made that extra sale is not measurable. Monitoring and measuring the number of leads you're creating on a monthly basis, is measurable.
- Attainable – Every goal presents a challenge itself. However, are you sure you want to face the mission impossible challenges? Make sure your goal is attainable, by setting attainable goals you are setting yourself up for a steady rise in success. There is no point setting unattainable goals, as you will just create failure and lose focus of the goal. There is no problem shooting for the stars but you need to be realistic about the time, money, resources and costs needed to achieve your goal.
Example: If you want to drive that beautiful red Ferrari, you need £100,000 in the next 6 months, this is totally unattainable. I am going to save £10,000 per month over the next 10-12 months so I can buy a beautiful red Ferrari, is attainable.
- Realistic –Realism is a must for every goal setting strategy. You know what you or your team are capable of achieving. Therefore, your goals should be an accurate reflection of your business reality.
Example: To increase the number of visitors to our website I want our team of 2 content writers to create 10 blog posts a week, get real. I want to create 4 blog posts per week and I want our two content writers to write two each, now thats realistic.
- Time – Find a healthy balance between realistic deadlines and reasonable expectations. You need to give your self a deadline, if you've been realistic about specifying, measuring and attaining your goal, then it will allow you to create a realisitc timeline for the work required to achieve your goal.
Now, you know what it means for a goal setting strategy to be SMART. Let’s examine all steps you have to go through in order for a template to be truly effective:
Step #1: Summary – What’s Your Goal All About
You need to summarize what’s your specific goal all about. Why is this important? Well, any marketer will tell you that the more you think about your goal, the more likely you’re to achieve it. Summarize all things relevant to your goals. This particular document is something you can keep coming back to. You’re encouraged to rethink and update it more than once.
Step #2: How many elements your Goal have?
It goes without saying that marketers always want to achieve multiple things with a single goal. Very often you’ll find yourself in a situation to put more than one goal in the main goal category. That’s why it’s essential to organize and prioritize your goal’s structure.
Step #3: How measurable is your Goal?
At the end of the long marketer’s day, you need to have clear numeric values, which can help you evaluate your goal’s effectiveness. Our template can help you easily express all values that matter for your specific goals. Feel free to use customized calculators that can help you get measurable information relevant for your setting goal strategy. We all know that eventually, it all comes down to the number of visits you’re trying to ensure or the specific conversion rate you’re eager of achieving. If you can measure, you can evaluate and adjust your approach if necessary.
Step #4: Set a realistic completion date for your Goal
Without a deadline, your goal is nothing more than a simple wish, you keep dreaming about. With a deadline, you’re getting closer to the business reality. However, it’s essential to be realistic about the completion date you’re to stick to. Otherwise, you’re going to create a source of frustration, which will generate your marketing disappointments. If reality is what you give and expect, the real results are what you eventually get in return.
Step #5: How much you’re willing to commit yourself to your Goal?
This may seem like a trivial question to ask. But, you’ve probably learned first-hand that the initial enthusiasm quickly disappears. Especially when it comes to long-term goals, which include more than one phase of realization. You need, to be honest with yourself. How much you’re willing to devote your time and energy to your goal? You need to know how many working hours you can devote to your specific goals at any given moment.
Step #6: Don’t neglect or underestimate all Potential Obstacles standing in the way of your Goal
It’s simply impossible to predict all the things that can change or go wrong while you’re working hard to see your goals become reality. However, you need to do your best to analyze a couple of the most probable scenarios. This also means that you should take into consideration the worst case scenario. Your goal needs to have a backup plan or a healthy alternative you won’t have a problem adopting.
Nothing comes on a silver plate. So, why should you believe in this Template?
It would be wrong to think that one template can solve all of your marketer’s problems. However, it’s also wrong to think that you can do all the hard marketer’s tasks without the helpful tools, such as this one. Understanding how to set smart marketing goals is a critical moment for any marketer, who needs to know what to do or where to go next. We hope the examples of smart marketing goals have increased your knowledge of where to go next. By using this free smart marketing goals template you’re saving some invaluable time and minimizing possibility to make some common mistakes in the decision-making process.