Between 2010 and 2019, there have been various memorable video marketing campaigns that have taken the world by storm. Over the last decade, we’ve seen many businesses implementing video products into their marketing campaigns - and the success has been phenomenal.
From global brands to smaller B2B brands, there are various ways video marketing can be used. Which is why it’s one of the most useful tools that you can introduce to your marketing approach. It’s one of the most engaging platforms but it’s also one of the most effective ways that people now learn - due to the evolution of technology.
In this post, we’ve reflected on the last decade and picked out 6 of our favourite video campaigns. In no particular order, we’ve chosen:
- Coca Cola’s “Share a Coke” Campaign 2011
- Channel 4’s “Meet the Superhumans” 2012
- Sainsbury’s “Christmas is for Sharing” 2014
- Orsted’s “360° VR Space Safari” 2019
- GoPro’s “HERO4: The Adventure of Life in 4K” 2014
- Nike’s “Nothing Beats a Londoner” 2018
Coca Cola’s “Share a Coke” Campaign 2011
This particular video campaign sent the whole world into an excitable frenzy. Supermarkets and shops all over the world were filled with shoppers trying to find their own names and the names of their loved ones on bottles of coke, diet coke and coke zero. Something so simple, yet very well thought of to create excitement around the globe.
The video within the campaign was cool too. It gave an insight into one of Coca Cola’s many factories around the world, showing the work that goes into creating the famous drink. Whilst this was happening, different names would pop up throughout. The names were from all different cultures too, which implied that Coca Cola promotes an inclusive society and that all people are accepted.
One reason we loved this campaign is because of how successful it was. People couldn’t walk past a fridge without stopping to check if their name was in there - even if they had no intention of buying one! That’s the impact that solid video marketing can have for a business.
Channel 4’s “Meet the Superhumans” 2012
London 2012 was huge for the UK. It was a great success for the capital city and the Olympic and Paralympic games overall - and their video marketing was amazing too.
“Meet the Superhumans” was released as a build-up to the Paralympic games. The marketing campaign was designed to not only preview the games but to shift the general public’s outlook on disabled sports and disabilities as a whole.
The campaign was a huge proverbial tip of the hat to the Paralympians and branded them as “superhumans” - nobody ever thought that their efforts would be so well received. The campaign included short films based on the Paralympians backstories and personal insights.
Their video marketing efforts were inspirational and emotional, gripping the viewer from the get-go - which are some of the fundamental values of any successful marketing campaign. And that’s why we love it. It’s powerful, motivational and incredibly well shot.
Sainsbury’s “Christmas is for Sharing” 2014
We couldn’t have our favourite video marketing campaigns without having a Christmas advert, could we? You may automatically think John Lewis when you think of Christmas marketing campaigns, however, we’ve opted for a Sainsbury’s one.
This advert was released in 2014 to commemorate the start of World War I. It shows what the war zone was like on Christmas Day, with armies from both sides downing weapons and taking part in a huge football game. Which is what is said to have happened in wartime itself. The advert was filled with heart-warming and joyful scenes of sharing and exchanging gifts.
The popular Christmas hymn, Silent Night, was played over the video, which relates to a night that isn’t filled with the sound of gunfire and explosions. A strong video marketing piece isn’t just reliant on the shots. It needs to be perfect in all aspects, if the soundtrack doesn’t suit then it cheapens the whole video. The advert depicts the feeling of Christmas time perfectly and was even voted one of the best ads of the last 50 years.
Orsted’s “360° VR Space Safari” 2019
With the advancement of technology, video marketing efforts can be taken to a whole new level. Not just this, but they can actually be used in conjunction with other pieces of technology to create an even better experience for the viewer. Which is exactly what Orsted did with their virtual reality space safari advertisement in 2019.
The video advert is a 5-minute journey into space and back. Obviously, to send everybody on Earth would be impossible, but Orsted is determined to get us as close as possible. The advert is nothing short of amazing and shows you how beautiful and amazing the planet we live on really is.
This is the choice of our in-house videographer, Alan. After seeing it for the first time, he couldn’t get enough and must’ve watched it with his VR headset hundreds of times. Which proves the success of the well-made advertisement.
If your video is well made, your message will be taken seriously, especially when it’s as powerful as the one in this campaign. Britain’s first astronaut, Helen Sherman, tells the story of our planet and how we need to protect it.
GoPro’s “HERO4: The Adventure of Life in 4K” 2014
Video marketing campaigns don’t get much more exciting than GoPro’s efforts. Rock climbing, horse riding, music festivals, face-to-face whale diving and street racing all in one video - surely there’s not much more than can top that? The HERO4 advert released in 2014 is our favourite of theirs.
Not just the incredible shots that you can capture with the device, but the speed, tempo and soundtrack all make it a tremendous piece of video marketing. Anyone who watches this video will be excited by it, guaranteed.
The clever advertisement shows you the capabilities of what you can capture with the GoPro, which is just about anything. Not just that, it also leads to believing that your life will be just as exciting if you buy one of the cameras. Which we have to admit, will be a little difficult to live up to.
Nike’s “Nothing Beats a Londoner” 2018
Global sporting brand, Nike, are renowned for their interesting and somewhat controversial marketing campaigns. And this one created as much of a buzz as any of the others. This one was all about celebrating London and it’s array of talent. And not just sportspeople either.
Celebrity appearances from Harry Kane, Skepta, Sir Mo Farah and Gareth Southgate, to name a few, all highlighted the enthusiasm and excitement about the talent of the youth of the capital city. London is often in the news for the wrong reasons, but this was a celebration of the great city and it was done perfectly by Nike.
The advert felt like a coming together of a community that are immensely proud of their roots. From the Underground to Hackney Marshes, all the vital factors that make London so special were included in the video. A top-class representation of our capital city.
Videography at Red-Fern
So, you’ve now seen a selection of our favourite advertising campaigns from the last decade. But what’s in store for the next one? We’re certainly looking forward to what is due to be a momentous time period for the video marketing industry.
As we mentioned earlier, we have our own in-house videographer, Alan. His efforts are helping us deliver a holistic marketing approach for various B2B businesses of all sizes. If you’re wondering about the capabilities that video marketing could present to your business, please get in touch and one of our expert team will be on hand to help.