The role of a creative designer at Red-Fern is exciting, inspirational and rewarding. Isn’t that everything you could dream about in your career? After all, they say if you enjoy going to work, you never work a day in your life.
We’re always on the lookout for fresh talent to join our team of experts. New team members bring a wealth of knowledge, a fresh outlook and create a further strength in depth to our expert arsenal. But what is it actually like to be a creative designer within our team? We’ve sat down with a couple of our team members, so you can get a true feel for what it’s like to work at Red-Fern.
- What are the main roles and responsibilities of our creative designers?
- What does a typical day look like for our team?
- What are the typical projects carried out?
- Life as a designer at Red-Fern: What’s it like?
What are the main roles and responsibilities of our creative designers?
The role of a creative designer at Red-Fern is one of the most important and exciting within the agency. It’s their job to turn concept ideas and plans into amazing digital products. The work starts right from the first thought and from there, our design team will manage the project throughout the various stages until sign off and launch.
User experience (UX) plays a pivotal role in shaping the design of projects. After all, you could have the slickest design in the world but if the user is going to have a poor experience on the page or bespoke system, it’s not going to convert very well. So, it must be considered at all times. Prototype ideas, user task flows and content architecture must also be factored in when creating a well-rounded design piece.
Our creative designers work closely with our digital partners. That way, they can fully understand the overall goals of the projects and can manage expectations accordingly. Regular meetings allow us to get a true feel of the brand that we’re working for and also ensure that everything we create is aligned with the business’ overall goals - not just the goals of the site or product.
At Red-Fern, everything we do is aligned with the wider approach. Think about it, if your site design is pulling in different directions to your marketing support, it’s not going to be very successful, is it? Our close-knit team makes sure that all work dovetails nicely with the overall campaign, not just based on design requirements.
What does a typical day look like for our team?
The beauty of design work is that every day on the job is different. However, one thing you can guarantee is that at the start of each day, you’ll find Kyle getting his coffee fix for the day while browsing inspiration channels.
Once the team is ready to go for the day, they’ll jump into a quick scrum where deliverables and workloads are discussed. Plus, any further support that they may need from each other - or other departments. With a clear mind and focus for the day ahead, it’s time to get stuck into project work.
Usually, you’ll find our creative designers up to their knees in designing screens and pages for websites and bespoke app developments. That doesn’t necessarily mean that this is all they work on though - and you can guarantee that each project throws up its own challenges to keep them on their toes. They can also lend their expert hand to helping out with the development of sites too.
It’s not always design, design, design though. Our team is dedicated to being the best in the industry and are always trying to better themselves. Whether that’s researching cool new industry trends that they can get ahead of, or undergoing training qualifications to help them strengthen their skillset.
Regular meetings are held throughout the week to generate new ideas on current projects, progress updates and utilise support resources too. The team all work so closely together, which means that it's always nice to know that help is only a swivel round of your chair away - or a quick Slack message should we be working remotely.
What are the typical projects carried out?
Our design team works closely with the marketing team. As we mentioned earlier, within a project, all efforts must be aligned so that they’re working towards the same goal. So, by working alongside the marketing team, we can understand the target personas that are going to be viewing the site and tailor our designs around that.
When working with the marketing team, our projects are usually designing sites, email templates, landing page templates and other odd jobs. These projects are usually ongoing for a couple of months, from the discovery phase where we carry out our main bulk of research to the implementation phase where we put our ideas to action. These are exciting projects to work on as they allow us to be as creative as possible - while seeing the latest trends within various industries.
It’s not all marketing based though - as technology is rapidly evolving, a lot of partners are investing in bespoke app development. With that in mind, we’re massively involved in designing web applications to support these systems. Within these projects, we use user stories to design the components and functions of the screens. It’ll then be passed into development.
It’s hard to pin down what a typical design job looks like because every request for work differs entirely - but that’s what’s so challenging and rewarding when working within design. Sure, each project throws up its problems, but getting around the issues and implementing our innovative ideas is super rewarding.
One theme is common throughout all projects - delight the client at all times. Whether it’s industry-leading design prototypes or innovative systems that help them grow as an overall business, we’re always delighting our partners in every way that we can.
Life as a designer at Red-Fern: What’s it like?
When speaking to our design team about what it’s actually like working at Red-Fern, challenging yet rewarding was a popular answer. Everybody wants their role to be challenging, it ensures that you’re always sharp and that high-quality is constantly being produced. Of course, not too challenging that we can’t progress - but that’s no problem for our design team of experts.
A lot of our partners are large businesses with bigger budgets, which means that the design requires a lot more strategic thinking behind the work so that it meets the brand requirements. That’s great - it brings our design team closer together and keeps communication levels high when generating ideas and supporting each other throughout. Communication is one of the main pillars of success in anything - fact.
Seeing how delighted our partners are with our designs is amazing - that’s where the real reward of the job comes in. But also, coming to work every day and knowing you’re going to be around like-minded, super talented people who are there to help the team grow is ace. Our designers learn something new every day - whether they intend to or not!
Have you got what it takes to join the Red-Fern team?
So, there you have it, a quick insight into what life as a creative designer at Red-Fern is like. As we mentioned, we’re always on the lookout for fresh talent to join our ranks. Do you have what it takes to join the Red-Fern team?
To get a further feel for our amazing company, why not download our free Culture Code? It highlights everything that we’re about as a business. If you like the look of what you see, then please don’t hesitate to get in touch with us. Our team will be on hand to answer any queries or questions that you may have. We look forward to hearing from you!