Posted in / Studio

Red-Fern: Exploring our manufacturing industry specialism

We’re a specialist technology and growth marketing agency that has worked with some of the world’s most innovative manufacturers. But why are we positioned as specialists within this industry? Well, with 30 years of experience developing and implementing digital transformation growth strategies for manufacturing companies - it’s naturally become our area of expertise.

The manufacturing industry is booming and makes up over 17 percent of the total UK economy. We take pride in helping those businesses thrive in their sector. We take the time to understand your vision, create the path, solve the challenges, then implement the plan - there’s no beating around the bush!

But why is manufacturing our specialism and why are we excited about the future? In this post, we’ll cover our industry niche, why we’re excited for the future of manufacturing and who we want to work with. 

Our manufacturing industry specialism

We’ve helped businesses upscale, launch and go above and beyond their boundaries. We’ve done this through system development, innovative technology and inspiring marketing projects. Whether you’re an established business or you’re finding your feet - there’s room for everyone!

With 20 dedicated technology and marketing experts, our proven process is aligned to achieve your overall technology, financial and marketing aspirations. You needn’t look elsewhere for expert guidance and support - we can offer above and beyond that.

We’ve helped businesses upscale, launch and go above and beyond their boundaries. We’ve done this through system development, innovative technology and inspiring marketing projects. Whether you’re an established business or you’re finding your feet - there’s room for everyone!

With 20 dedicated technology and marketing experts, our proven process is aligned to achieve your overall technology, financial and marketing aspirations. You needn’t look elsewhere for expert guidance and support - we can offer above and beyond that.

 

The four phases of a successful digital growth strategy

Discovery

This is our opportunity to discover and explore your business offerings. We’ll research your business in-depth, the industry you’re wanting to operate in and your proposed audience. In this part of the process, we build the foundations for the ideal technology and marketing goals. We align this with realistic expectations, budgets and accurate project timelines. 

Through a series of agreed discovery sessions, we get to know your business, the stakeholders and the goals you’re looking to achieve - nothing is impossible. We establish your tone of voice, build the perfect buyer personas and identify potential challenges. Leading us to building a successful digital partnership.

 

Strategy

Then it’s over to us to take all of our findings and build out the strategy to help achieve your goals. This includes an omnichannel marketing approach and much more. Our strategy and positioning document outlines a clear working process, responsibilities, expectations, deliverables and, of course, budgets. 

Before any partnership begins all of the project stakeholders come together to agree on the approach for a solid foundation for success. After all, we want the best for you and your business goals.

Red Fern manufacturing specialism

 

Implementation

Our in-house specialists get to work on your digital transformation strategy. This is where the exciting part starts. We start the work to achieve your goals and we put the plan into action. 

Of course, with every partnership, there will be clear lines of communication between our dedicated team, our technology and you. We follow the plan, keep you in the loop and ensure everything runs smoothly and professionally. There’s no room for error or confusion, you’ll be a part of this journey with us.

 

Partnership

We aim for the long-term. Every manufacturing company we work with becomes a long-term partner. Partnership to us is aligning our world-class technology, marketing and management skills to innovate, strategise and grow. 

We want to develop with you, grow with you and continue to innovate with you. It all starts with the discovery and from there, we can develop and build a long-term digital partnership that can create and maintain change. 

 

Previous partnerships

We couldn’t talk about our manufacturing industry specialism without covering some of our previous and ongoing partnerships. Partnership, growth and innovation all stand us in good stead for succeeding with the right brands. But what have we achieved? Let’s have a look.

What More UK

As one of the top 100 UK manufacturing companies, What More UK (a manufacturer and distributor of plastic wares) reached out to us to carry out a full digital transformation. We worked alongside their internal marketing team and executive teams to create a full digital strategy. Although they had existing content, a website and marketing channels - we wanted to take this to the next level.

Their website needed updating, their internal systems needed to be linked to the website and their site needed full content management systems. Rest assured, we were on hand to help and provide the expert support they needed.

Once the strategy was approved, we got to work. This exciting project allowed us to deliver a long-term strategy built for success. We introduced modern design and advanced technology to their existing website and we helped their internal team achieve overall marketing and revenue objectives.

 

On the Level

On the Level approached us looking for a long-term digital strategy that would cover the next FIVE YEARS. They’re well renowned for their construction work and bespoke projects and with that being said, we couldn’t wait to achieve their specific growth goals.

Working as a team at Red-Fern and partnering with the One the Level team, we chaired a series of discovery sessions. The strategy was then created and presented - to create a world-class technology and innovation-focused approach and website. 

The outcome? In the words of On the Level “they were the first agency I have ever been in touch with that seemed to practice what they preach, using slick and timely email automation, and providing useful engaging content”. We take pride in building partnerships and aligning with all of your systems. One the Level see us as an extension of their marketing department - WIN!

 

Apeks

We were first introduced to Apeks in 2014. Throughout our partnership, we’ve worked hard to develop consistent goals that focus on brand and product awareness, world-class technology and innovation prioritisation. Our aim was to position Apeks as a global leader in diving equipment - we did just that and more.

SEVEN YEARS IN and our partnership is strong and rooted in success. We deployed an innovative technology strategy for 15+ global websites, designed and developed specific microsites for flagship products and created immersive augmented reality experiences. 

As Apeks grows, we grow with them - it’s our favourite type of partnership. Don’t just take our word for it, our work speaks for ourselves - but so do their comments “to have a multi-discipline agency that we have complete faith in, is a real luxury”. 

NOW is the perfect time for manufacturing companies to invest in the latest technology. By investing in the latest technology advancements, you’re one step closer to securing your position in your ideal industry. Show yourself to be a thought leader and take your offerings to the next level. You won’t regret it.

 

We're excited! But why?

Why are we so excited about the future of manufacturing? Quite simply, there’s a mass opportunity for all. This industry is thriving and evolving every day - it’s a fact. Going forward, we’ll continue to use our skills and guide our digital partners by providing the best services possible.

The UK is currently the ninth largest manufacturing nation in the world - meaning we’re not only in one of the fastest-growing industries but we’re partnering with businesses in an industry that’s constantly growing. Not only does that tick our creative boxes but it also means that we won’t ever be stagnant - it’s impossible with our expert team and the nature of the industry.

With 81 percent saying they’re ready to invest in new digital technologies to boost productivity - we couldn’t miss the opportunities looming. We want to put our Red-Fern stamp on the industry and leave a lasting impression on businesses across the UK. But this means businesses who are ready to invest in the tech are also ready to skyrocket their business.

A lack of knowledge or confusion regarding a particular industry can not only defer potential customers away but can also confuse existing customers too. 66 percent say that people don’t understand the importance of manufacturing to the economy and that’s why we’re here. We’re stepping in to help businesses communicate their brand message and express how game-changing manufacturing is.

With the use of educational marketing, advanced technology and always having our fingers on the pulse of the industry - you’ll see nothing but growth, it’s a fact.

 

Who we want to work with

At Red-Fern, we want to open our doors and welcome any business that aligns with our vision and company goals. We want to work with world-class global manufacturers that align with our discovery, strategy, technology and marketing capabilities. Those who are at the forefront of their industry but also those who are wanting to find their feet and succeed.

If you’re wanting to learn more about the manufacturing industry and explore more of our successful manufacturing-based projects - look no further. Head over to our brand new manufacturing microsite to see how we can help you!

Share This