Where do today’s B2B buyers look for answers?
Connecting with your businesses best prospects is the cornerstone of a successful digital strategy. Your company must develop its website, social media platforms, content and digital assets to be engaging and position itself as the go-to resource providing industry insights and knowledge prospects are looking for.
Attracting relevant traffic to your business begins with publishing informative and engaging content online – in the form of blogs and business insights, plus advanced content like ebooks, videos, tip sheets, guides and whitepapers. Incorporating search engine optimisation (making sure your company comes up on the first page of Google), social media strategies, and online media promotion.
B2B Inbound marketing converts website visitors into leads
Inbound marketing is the proven process that converts website visitors into leads by offering highly valuable content and downloads in exchange for their contact information. By developing your website with a strategic user journey, publishing relevant, informative and valuable content, with clear and engaging calls-to-action, we convert more of your website's traffic into sales-qualified leads.
Harness the power of personalised marketing automation
Traditional lead nurturing is time-consuming and costly, having to manage email marketing—newsletters, drip notifications, and business updates manually. We harness the power of marketing automation and content management tools, to save your business money and develop automated marketing processes. Our approach to nurturing your businesses ideal customers is more personalised and sophisticated.
We implement a long-term marketing strategy that will need less management and deliver higher quality leads for your sales team to action.
Analysis of your attraction, conversion, qualification, and nurturing
We work alongside your business, benchmarking data and setting clear marketing and business goals. By setting key performance indicators (KPIs) for business, marketing and revenue goals, we continually assess how your inbound marketing plan is working.
From search engine optimisation to how well a specific content piece generates leads, our inbound marketing professionals can assess marketing quality and sales-generation quantity at every stage. No more estimating the value of a marketing campaign, with inbound, you know the business impact of every single move you make.
Efficient transfer of leads from Marketing to Sales
With your marketing machine in full flow, we develop advanced automation techniques that nurture sales qualified leads for your sales team to close and convert into customers.
Tracking every detail about the contacts, companies, and deals in your marketing and sales pipelines, your sales team will have actionable leads to follow-up with full transparency on how the customer has engaged with your company. Allowing the sales department to build confidence and rapport with your businesses ideal customers.
Continually provide value to your existing clients
Beyond any sale or relationship your business develops with its clients, we make sure your marketing machine continually provides value, to foster referrals and generate new opportunities. The delighted customers your business nurtures become promoters of your brand and services, helping to drive your lead attraction process forward.