Goals, Plans, Challenges, Timing
If you’re serious about growing your business, you need to understand how to analyse where your business is positioned as of today.
Below we have illustrated the questions you need to ask yourself, deliver honest answers if you want to build solid foundations for any investment your business is going to make into it’s digital assets and marketing activities.
What are your business goals?
Let’s start by writing down your business goals. You need to be clear on what the business is trying to achieve.
Think of your business goals as something that would make your managing director or an investor happy if you succeeded, things like increasing the annual turnover, profitability, or increased lead and sales generation.
Don’t confuse your business goals with strategic objectives like, “we need to be higher on the search engines” or “we need to re-design our website”, as these are not business goals they are tactics.
Red-Fern Media will analyse your business goals and align them with a strategic plan
How does the business reach it’s goals?
In most cases businesses do not have a plan of how to reach their business goals, if they do have a plan it may have holes in it and require the experience of a digital agency to reach it’s full potential. No matter which position your business is in, you need to define how you will reach your business goals, for example:
“Your business goal is to increase turnover by 20%, to do this we need to increase lead generation by 200% and convert 20% of those additional leads into paying customers”.
How are you going to achieve this business goal, SEO, pay-per click advertising, email marketing or another digital marketing techique?
Our marketing team will deliver a calculated and complete digital business growth plan
How does your business overcome?
With any digital growth plan, there will be undoubted challenges for your business throughout the process of trying to achieve your business goals. By writing down these challenges and identifying them whilst your on the path to achieving your business goals, you can quickly source and create solutions for them, for example:
To increase your search engine rankings you need to create a content and blogging strategy on your website, your current staffing structure will not allow for this, so how do you solve this challenge?
Red-Fern Media offer all the services required to overcome any digital growth challenges
When do your business goals need to be accomplished?
After identifying your business goals, creating the plan and having the forsight to overcome any challenges your business may hit, you need to assign a timeline against these goals.
Many digital strategies will fail or not gain traction due to un-realistic and non-specific timelines. If you create a long-term digital marketing plan, this must be broken into smaller milestones which can then be measured and allow for clear reporting to keep the interest of the business owners and marketing executives.
FREE 30 Minute B2B Inbound Marketing Analysis Call
Find out why your business is not getting the results you expected
and how to increase the number of leads.
We will discuss:
Providing you with professional tips on how to improve your website today
Ways to create a unique and personalised user experience on your website
What your business goals are and if they're a good fit for b2b inbound marketing
Pro tip: Business to business marketing is about delivering high quality content to generate leads and authority in your industry