We increase qualified inbound leads coming through your business
With a full digital strategy, newly developed website and digital assets ready to deploy, your business is now ready for the digital growth stage.
As a certified inbound marketing agency, Red-Fern Media will develop a content marketing strategy, backed-up with all the digital marketing tools available online, to form a fully transparent and honest inbound marketing campaign, to increase leads and track the return on your investment.
With full reporting and statistics to track all leads, using the HubSpot platform. Red-fern Media are a certified HubSpot partner.
Below, we have detailed the stages used to create engagement with your business and increase leads.
Introducing strangers to be your visitors!
Attracting visitors to your website can easily be done with different marketing methods. But, attracting the right type of people to your website, who are more likely to become leads and ultimately paying customers needs to be strategically planned.
Our marketing team will have already profiled your businesses ideal customer and what their journey looks like, when trying to find answers and solutions, that your business can solve.
Blogging, SEO, social media and engaging content,
will increase relevant website visitors for targeted lead generation
Turning visitors into leads!
Once your content marketing strategy is underway and your targeted website visitors arrive, the next step is to convert those visitors into leads, by collecting their contact information.
A visitors contact information is the corner stone to a successful digital marketing strategy with inbound marketing. So, for your website visitors to willingly enter their details, you need to offer them something in return.
That “exchange of data” comes in the form of targeted content, like eBooks, videos, whitepapers, or industry knowledge - whatever information would be interesting and valuable to your ‘Buyer persona’.
Red-Fern Media will develop eBooks, videos, industry resources, blog posts, newsletters, podcasts and free downloads as part of your businesses inbound strategy,
to engage with your customers and convert them into leads
Turning leads into customers
With leads coming into your business, we need to make sure these leads are nurtured and moved through the sales process.
Through strategic planning, we create lead generation and sales workflows, that allow you to engage with customers when they are ready to buy.
Inbound marketing is proven to generate more qualified and relevant leads than traditional marketing methods. Meaning, your sales team is delivered with ‘sales qualified leads’ and can spend more time converting leads into paying customers.
Using the HubSpot platform for marketing automation and customer relationship management, Red-Fern Media will configure, develop and manage your customer workflows to nurture leads and engage with them when ready to buy.
Getting customers to promote your business
Delivering high quality and relevant content to your visitors, leads and customers is not the end goal.
With a long-term inbound marketing strategy we want to keep every individual and business engaged with your business, so that your brand becomes the leading voice in your industry and locality.
We continue to publish industry knowledge, resources and news, so we can up-sell and delight existing customers who will then promote your business.
Red-Fern Media, professional inbound marketing agency Manchester
We use marketing automation to attract, convert and close more customers for your business
FREE 30 Minute B2B Inbound Marketing Analysis Call
Find out why your business is not getting the results you expected
and how to increase the number of leads.
We will discuss:
Providing you with professional tips on how to improve your website today
Ways to create a unique and personalised user experience on your website
What your business goals are and if they're a good fit for b2b inbound marketing
Pro tip: Business to business marketing is about delivering high quality content to generate leads and authority in your industry