We increase inbound leads for your business with a range of inbound marketing tactics
With a full digital strategy, new website and content assets ready to deploy, your business is prepared for the digital growth stage.
As a HubSpot certified inbound marketing agency, Red-Fern Media will develop a comprehensive inbound marketing plan, supported by our team and all the resources we have.
We'll form a transparent, progressive and realistic inbound marketing plan to help you achieve your business goals.
We deliver transparent reporting and track various types of data using the HubSpot CRM. Red-fern Media are a certified HubSpot partner.
Below, we have detailed the stages used to create engagement with your business and increase leads.
Why Inbound?
Watch our explainer video to understand how we can grow your business.
01Attract
Turning strangers into visitors!
Attracting visitors to your website can be done with different marketing methods — but drawing the right type of people to your website is a little more difficult.
Who are the right people? Those who are more likely to engage with your content, see value in what you do and become your business partner.
Firstly, we create buyer personas (semi-fictional customer profiles). Secondly, we develop a detailed content strategy that will engage your prospects and promote your business as an industry expert.
Blogging, SEO, social media and any engaging content
will increase relevant website visitors for targeted lead generation
02Convert
Turning visitors into leads!
Once your content marketing strategy is underway and your targeted website visitors arrive, the next step is to convert those visitors into leads by collecting their contact information.
A visitor's contact information is the cornerstone to a successful inbound marketing strategy. So, for your website visitors to willingly enter their details, you need to offer them something valuable in return.
That exchange of data comes in the form of targeted content, like ebooks, videos, whitepapers, or industry knowledge — whatever information you feel would be interesting and valuable to your buyer persona.
Red-Fern Media will develop ebooks, videos, industry resources, blog posts, newsletters, podcasts and free downloads as part of your business's inbound marketing strategy,
which will engage your customers and convert them into leads
03Close
Turning leads into customers
Better leads are coming into your business, but we need to make sure these leads are nurtured and moved through the sales process.
We create lead generation and sales workflows that allow you to engage with customers when they're ready to buy.
Inbound marketing is proven to generate more qualified, relevant leads than traditional marketing methods. This means your sales team is delivered higher quality leads and can spend more time with the people that matter.
Using the HubSpot platform for marketing automation and customer relationship management, Red-Fern Media will configure, develop and manage your custom workflows to nurture leads and engage with them at the right time.
04Delight
Getting customers to promote your business
Delivering high-quality, relevant content doesn't stop when somebody becomes a partner.
With a long-term inbound marketing strategy, we want to keep every individual and business engaged with your business, so that your brand becomes the leading voice in your industry.
We continue to publish industry knowledge, resources and news, so we can up-sell and delight existing customers who'll then promote your business.
Red-Fern Media, professional inbound marketing agency Manchester
We use marketing automation to attract, convert and close more customers for your business
FREE 30 Minute B2B Inbound Marketing Analysis Call
Find out why your business isn't getting the results you expected
, and how to increase the number of leads.
We will discuss:
Providing you with professional tips on how to improve your website
Ways to create a unique and personal user experience on your website
What your business goals are and if they're a good fit for b2b inbound marketing
Pro-tip: Marketing is about delivering high-quality content to generate leads and authority in your industry