The importance of marketing collateral

As an online brand, digital and marketing solution specialist, Red Fern Media delivers effective marketing collateral that can enhance your brand and help you grow your business.

In a world of fast evolving online content creation, basic marketing collateral, such as quality business cards, letterhead design and company logo design still matter now more than ever. While many digital agencies just focus on developing innovative marketing campaigns and websites, many can fall short when it comes to getting the basics right. At Red Fern, we focus on getting the basics right first.

With almost 10 years in the business, we look at the big picture before starting any project. Far from just creating brilliant websites and digital marketing strategies, we believe successful business development starts with effective integrated marketing materials, supporting your brand from the bottom up.

These days, branding is often thought of as an online marketing process via social media and other online strategies to generate more web traffic. However, vital elements of branding do not occur in the online world and are essential for drawing in and keeping your customers. So it’s vital you integrate your online marketing with offline marketing collateral, such as quality business cards, a good company logo design that supports your brand and engaging letterhead design.

There’s a reason why smart businesses spend millions on developing their brand and a visual strategy that best communicates their business to their target audience. Consistency is key. Visual cohesion must be achieved across all your marketing collateral through a consistent colour palette, typeface, size of logo and tone of voice. This builds trust, encouraging customer loyalty and brand buy-in. On the other hand, inconsistent messages and visual styling can destroy trust, devaluing brands in an instant.

Good marketing collateral helps you achieve stand out and sticks in the minds of your customers. Strong consistent branding gives your company a personality that people can relate to and trust.

Effective marketing collateral can be used as follows:

  • Across all your customer and internal staff facing messaging – from your business cards, letterheads, website and all print collateral
  • Make sure you surround your customers and internal staff with the story of your brand so you are constantly reinforcing your vision and key values
  • Every single customer touchpoint should represent your brand – from your shop floor to your website
  • Use your branding consistently to ensure you’re customers feel good about purchasing your product or service and so your staff feel proud to be part of your company

Remember, any inconsistency in your marketing collateral can create distrust and deter clients, making them go elsewhere. By developing a consistent brand, your customers will keep coming back for more so stay true to your brand’s integrity and stand out from the crowd. How? Talk to a digital and brand marketing agency like Red Fern Media.

Talk to us before you develop your marketing collateral and you are giving yourself the strong foundations you need for growth. Our talented team has helped many businesses from around the Manchester and Blackburn area to develop their marketing materials, including quality business cards, letterhead design and company logo design.

Of course you could choose to create these marketing materials yourself, but we urge you not to. You risk having cheap DIY looking branding that does not convey the professionalism and trust you need to convey.

Talk to us and we will make sure your marketing collateral looks sharp and streamlined while integrating perfectly with your online branding and presence.

Never underestimate the importance of marketing collateral. Get in touch with one of our friendly team today and we’ll start getting your business onto the next level.