The Brief
In its previous life the Apeks website was looking dated and the brand was in need of a total refresh. A detailed and strategic approach was needed to develop a new website that could reflect the companies successful history, worldwide brand and technically renound equipment.
We were tasked with working alongside the internal sales and marketing staff to create a longterm online strategy, that would not only re-launch the apeks brand but deliver a website that would increase brand and product awareness around the world, while still delivering technical documents and company information.
Key Features
- Online Digital Development
- Bespoke System Development
- Mobile Ready
- International Launch
- 17 Worldwide Language Sites
- Content Management System
- Dealer Locator
- Catalogue Facility
Discovery
With a project of this size we needed to make a clear road map of how the project was going to be delivered. Working alongside the marketing team we projected how the new site would look with stunning visuals, whilst creating a unique and fluid user experience that would showcase all the products and datasheets. The site then had to be deployed in seventeen different languages and structured within the search engines to make sure customers from each country were directed to the correct international site.
