Apeks®

PROJECT FOCUS STRATEGIC DIRECTION SEAMLESS TECHNOLOGY JOINED UP CUSTOMER JOURNEY
 
Apeks®

The most eco-sensitive scuba diving regulator in the world.

  • DIGITAL STRATEGY
  • WEBSITE DESIGN
  • PRODUCT LAUNCHER
  • AUGMENTED REALITY
Overview

Challenge

Technical excellence is what makes Apeks® stand out from other diving brands and with a history dating back to the 1970s they have always been a trusted name in the industry, serving divers, explorers and adventurers who push their personal boundaries in the most demanding dive environments.

Apeks® are also dedicated to designing industry-leading dive equipment with cutting-edge sustainability credentials, which is where Red-Fern and Apeks® shared a vision for innovation when it came to launching a groundbreaking breathing regulator called ‘Ocea’ at the Paris dive show — meaning that our challenge was to concept, visualise and implement a cohesive creative digital experience that immersed users into exploring the credentials of the product.

Approach

Having worked with Apeks® on multiple projects and being part of such a prestigious product launch, our team truly wanted to align some of the latest technology and creativity, aligning the Apeks® brand ethos for innovation.

Our approach was to elevate the existing heritage and industry trust, bringing Ocea to life in a clear and simple augmented reality experience, promoting the products environmental and technical credentials, making sure the messaging resonated with the diving community and influencers.

 
Apeks Ocea
Apeks Ocea
Apeks Ocea
 

A truly game-changing regulator that removes five times its own weight in plastic from the environment.

The Ocea is the first of its kind – an environmentally-conscious regulator made from recycled materials and bio-plastics, manufactured in a solar-powered facility. Based on the XL4+, every single material and process was reconsidered to create the most eco-sensitive scuba diving regulator in the world.

 

Immersive technologies.

Pushing the boundaries and elevating a customers products and digital touch points is what the Red-Fern team live for.

 
Target image

Augmented reality experience, elevating the user experience and product education.

A digital asset that details all the core product features through your smartphone.

The augmented reality experience needs no special app and can be accessed through scanning a QR code positioned on any point of sale.

This type of experience is proven in positioning manufacturers at the forefront of technology and customer experience.

The augmented reality experience is created as an extension of existing digital assets, making sure that every digital touch point has the intention of educating the user, whilst considering the end goal of conversion.

 

Brand storytelling.

Apeks is celebrating its 50th anniversary with an amazing video launch.

Credits: Apeks® | Friction | Fiona Norbury

 
 
RED-FERN
TESTIMONIAL
 
“Having worked with the Red-fern team on various projects, they proposed this immersive experience as a way to engage consumers. With Apeks being a premium diving brand we love combining technology with user experience. From concept to launch at Paris Dive Show, I would always recommend Red-Fern for creative tech and marketing.” Fiona Norbury Global Marketing Manager, Apeks®
 

Accolades.

• DIGITAL MARKETING AGENCY OF THE YEARRedRose Awards — 2021

 
PODCAST
REMAKE MANUFACTURING
 
Manufacturing Podcast
Global product launches and innovation Fiona Norbury, Global Marketing Manager, Apeks

Apeks, a long-established firm that designs, manufactures and distributes high-quality SCUBA diving equipment. We discuss her love of travel, bringing diving to life for the rest of us and perceptions within manufacturing.

RESOURCE
Website redesign ebook
WEBSITE REDESIGN GUIDE

Learn the essential elements of a successful website redesign.

Red-Fern Media help businesses like yours redesign and develop their websites when designs become tired, your tech is failing or your site is failing to generate leads.

We like to share our expertise, so we created this FREE guide to give your project direction. It’ll give you an insight into some of the key metrics to you must consider when conducting a redesign.

This guide is for you if:

  • You’re planning a website redesign
  • You want to understand the key metrics for success
  • How to benchmark your existing data to set goals for the future
  • You want to measure your data to grow the company
 

Speak with one of our specialists.

LET’S TALK TRANSFORMATION
 
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Morson Projects

PROJECT FOCUS STRATEGIC DIRECTION SEAMLESS TECHNOLOGY
Morson Projects