Technical excellence is what makes Apeks® stand out from other diving brands and with a history dating back to the 1970s they have always been a trusted name in the industry, serving divers, explorers and adventurers who push their personal boundaries in the most demanding dive environments.
Apeks® are also dedicated to designing industry-leading dive equipment with cutting-edge sustainability credentials, which is where Red-Fern and Apeks® shared a vision for innovation when it came to launching a groundbreaking breathing regulator called ‘Ocea’ at the Paris dive show — meaning that our challenge was to concept, visualise and implement a cohesive creative digital experience that immersed users into exploring the credentials of the product.
Approach
Having worked with Apeks® on multiple projects and being part of such a prestigious product launch, our team truly wanted to align some of the latest technology and creativity, aligning the Apeks® brand ethos for innovation.
Our approach was to elevate the existing heritage and industry trust, bringing Ocea to life in a clear and simple augmented reality experience, promoting the products environmental and technical credentials, making sure the messaging resonated with the diving community and influencers.
