The industry of biotechnology is one of the fastest growing in the world, increasing by almost 10% in the last 5 years. Biological Preparations is at the forefront of developing world-class, alternative biotechnology that can be effective, efficient, more sustainable and easier to use than traditional, toxic and non-sustainable technology.
With ambitious growth goals, investment opportunities, and a global mission to build a bright, sustainable future, the organisation’s existing website and digital strategy had served its purpose. It was time to invest.
This investment needed to align with the organisation’s core mission and, by developing an advanced digital transformation strategy, the brand and business could realise its next growth phase.
Enter Red-Fern…
Approach
As with any global rebrand and digital strategy, we started with the renowned Red-Fern discovery phase.
Red-Fern’s senior team directed Biological Preparations’ project stakeholders, sales and marketing team through a mix of desk research, surveys, in-person sessions, and online workshops. We explored how the existing brand, products, and messaging were being perceived in the industry, whilst also building up profiles of Biological Preparations’ existing customers, ideal customers, and the current sales process.
Once this information was collated, documented, and repositioned, it was presented to Biological Preparations in our award winning ‘Discovery Document’.
This document allows all the project stakeholders to fully understand what their business looks like today, what it wants to be in the future, the types of customers it wants to interact with, the messaging, tone of voice, and how the brand wants to be communicated.
