Evoke Creative®

PROJECT FOCUS STRATEGIC DIRECTION SEAMLESS TECHNOLOGY SCALED MARKETING ENGINE JOINED UP CUSTOMER JOURNEY
Evoke Creative
 
Evoke Creative®

Stand out retail & hospitality solutions.

  • DIGITAL STRATEGY
  • BRAND REFRESH
  • WEBSITE REDESIGN
  • HUBSPOT DEVELOPMENT
  • VIDEO/ANIMATION DEVELOPMENT
  • HUBSPOT PARTNERSHIP
Overview

Challenge

Evoke Creative® specialise in technology that immerses customers, increases conversions and elevates brands to stand out with world-class digital experiences, including kiosks, digital signage, immersive retail experiences and EPOS systems.

Established over 20 years, a reputation that has attracted global brands such McDonalds, JD Sports and Google to work with them, Red-Fern were honoured when they approached us to help reposition their online digital assets.

For a brand with such global recognition, their existing digital assets did not reflect how the company, its culture and innovation had grown. It was imperative that the user experience across all the digital assets echoed this — meaning that our challenge was to create and implement creative digital assets for the brand, technology and marketing touch points.

Approach

For Evoke Creatives® flagship experience we were tasked with crafting a full creative digital strategy and HubSpot development, repositioning their innovation and brand reputation.

Having such strong credibility in the retail and hospitality sectors, our approach was to elevate this, bringing together clear, simple execution, while striking a balance between creativity, innovation and a trusted product range, designed and manufactured at Evoke Creatives® own facilities.

The reimagined creative direction, technology and marketing strategy serve as a product and brand hub for their target audience.

All these reimagined digital touch points invoke emotions of trust, credibility, quality, proven products and innovation, and is entirely driven by the brand’s mission.

 
 

Outcomes.

85% Improvement of site speed
20% Lead increase year on year
5% Increase in site conversions
 
 

Boosting engagement and conversions with strategic immersive content.

Trust and confidence stem from attention to detail. Our approach for Evoke Creative® immersed users in their cutting-edge products and showcased the brand’s innovative qualities in a compelling digital format.

By incorporating carefully crafted animations, engaging videos, and easy-to-consume content, we designed digital assets that seamlessly integrated technology and product craftsmanship with authentic storytelling.

This approach ensured that the website built in HubSpot not only reflected the unique brand of Evoke Creative® but also captivated users, reinforcing their reputation for innovation and quality.

Evoke Mobile
 

Product education.

It was essential that the technology and design provided by Evoke Creative® were personalised and tailored to the specific needs of the target audience.

A key objective of the project was to guide users to the right product while providing detailed technical information to support each option.

By incorporating clear calls-to-action, product cards on every page, and ensuring seamless navigation across the entire product suite, the website prevented users from reaching dead ends. This approach ensured that visitors were led through strategic user pathways, creating a smooth and intuitive user experience.

 
 
Evoke Creative Website
Evoke Creative Website
 

HubSpot partnership.

HubSpot Platinum Agency

As with all our HubSpot projects this called for a deeply collaborative process—one that demanded a clear vision of how the website could utilise the marketing and sales tools within the HubSpot ecosystem.

The Red-Fern team spearheaded the broader creative strategies to align with HubSpots tools, while closely consulting with the Evoke Creative® team, we now continue on a retained partnership to support and develop the long—term digital roadmap.

 
RED-FERN
TESTIMONIAL
 
“What can I say about RedFern? Absolutely work with them. I’ve worked with them on a number of projects over the years, they always take the time to understand our business and what we’re looking to do, they always create something that is absolutely perfect! Plus I always know I’m going to be working with an incredibly talented bunch of people who really are an absolute pleasure.” Briony Storer Head of Marketing, Evoke Creative®
RESOURCE
WEBSITE REDESIGN GUIDE

Learn the essential elements of a successful website redesign.

Red-Fern Media help businesses like yours redesign and develop their websites when designs become tired, your tech is failing or your site is failing to generate leads.

We like to share our expertise, so we created this FREE guide to give your project direction. It’ll give you an insight into some of the key metrics to you must consider when conducting a redesign.

This guide is for you if:

  • You’re planning a website redesign
  • You want to understand the key metrics for success
  • How to benchmark your existing data to set goals for the future
  • You want to measure your data to grow the company
 

Speak with one of our specialists.

LET’S TALK TRANSFORMATION
 
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