Godiva, part of IDEX Fire & Safety, is the world’s leading specialist emergency services equipment provider, serving the firefighting community worldwide for over 85 years. Godiva is a specialists provider, developing and innovating new technology, whilst retaining trust and heritage with existing and trusted products.
SAMFlows is the latest product to be added into the IDEX and Godiva family.
Sitting within a group of brands owned by IDEX, SAMFlows is an integrated water-flow control system that manages a vehicle’s pump, tank, intakes and discharges, removing the need for a complex fire engine pump panel. Instead, all pump controls can be completed effectively on a 10″ intuitive touch-screen display.
The project was to develop the digital assets and strategy required to launch this innovative and ground breaking product to a global audience at INTERSCHUTZ in Germany, the world’s leading trade fair for fire and civil protection, rescue and safety industries.
Approach
To begin the project, we carried out a series of virtual discovery calls with the global Godiva team, giving us an overview of the business, how they were established, what the product is, why it’s needed, and what problem they were solving.
During the initial discovery, we realised that audience profiling and buyer persona development was critical to this project, allowing us to understand how the terminology, language, tone of voice, locations and countries operated.
To collate this information, we interviewed the global Godiva sales team to understand their sales process, the challenges they faced, the content they needed to aid the sales process – and more. We also watched live virtual product demonstrations in Germany, to understand the product interface in-depth.
