The Brief

After presenting previous projects and Red-Fern Media’s vision for the Wardle Storey’s and Ambla brands through their procurement process, Red-Fern Media were chosen to head the digital strategy and re-development of the Ambla and Wardle Story’s projects.

Working alongside their product development, design and executive management teams,we were tasked with developing a totally unique website that would allow existing and potential customers to see all the different industry sectors and applications their products are used for whilst at the same time showcase the company’s ethos for research and development into the upholstery industry.

The website needed to capture potential customer details and then follow the sales process through with integration into the sales force CRM.

Key Features

  • Mobile Ready
  • Content Management System
  • Data Capture
  • Responsive Wesbite
  • Custom Brochures
  • Sales Force Integration
  • Photography


400% Increase in lead generation and conversions within 4 months of launch

The Website

With a very strong brand designed and developed by Wardle Story’s internal design team, it gave the Red-Fern Media team plenty of options for creating a colourful and strong website design.

We developed a fully mobile ready website with stunning colour and striking images, with a tabbed based catalogue for displaying all the materials and colours. The website is fully integrated into SalesForce CRM, which allows for fluid lead generation and marketing techniques.

Ambla Responsive Website

The Future

Whilst creating a strong relationship on our first project with Wardle Story’s, we have now set out a plan to continually develop and grow the online projects, with future marketing, lead generation and sales techniques. With targeted advertising and clear metrics the vision is to grow individual brands which are instantly recognisable.



We took a lot of time in deciding who would help us with our web-site and marketing needs, however in the end the knowledge and understanding that Sean and his team have, set them above all others that we spoke to.

Red-Fern are not just a web developer they actually get to know you, your products and your business. They take personalisation to a whole new corporate level with cutting edge technology, built a website and marketing plan that actually engages with our target customer base.

I would recommend and welcome Red-Fern Media into any type of manufacturing project.
Mike Raines - Global Commercial Director
Uniroyal Global Limited

New Call-to-action


Subscribe to get regular insights,
learn how we deliver projects like this.