San Francisco Technology Company CyberCube Teams Up With Red-Fern Media For Global Website Redesign
The Brief
CyberCube delivers the world’s leading cyber risk analytics for the insurance industry. With best-in-class data access and advanced multidisciplinary analytics, the company’s Software-as-a-Service platform helps insurance companies make better decisions when underwriting cyber risk and managing cyber risk aggregation.
As part of a global rebranding, online repositioning and digital marketing strategy, Red-Fern were honoured to be chosen as their global digital partner.
Working alongside the Head of Industry Engagement and internal marketing team, Red-fern were tasked with utilising all our in-house capabilities to deliver a strategic website, SEO audit, buyer persona development, detailed user journeys, icons and UI designs, plus a full HubSpot integration with continuous development, helping the marketing team to achieve their business growth goals.
Key Features
- FULL SEO & TECHNICAL AUDIT
- BUYER PERSONA DEVELOPMENT
- DETAILED PROJECT STRATEGY
- HIGH LEVEL STRATEGIC DESIGN
- FULL HUBSPOT INTEGRATION
- INBOUND MARKETING STRATEGY
- BLOG REPUBLISHING STRATEGY
The Website
CyberCubes mission is to help the cyber insurance market grow profitably through the use of world-leading cyber risk analytics. To align the business goals, brand vision and mission, Red-Fern chaired several insights sessions through video conferencing and face-to-face meetings to fully understand CyberCubes products, target audience and the lead generation goals.
From these insights sessions we developed a structured website design and user journeys that not only reinforced the brand vision and mission but delivered a fluid process for visitors to understand the products and the value they bring, making sure each page of the website engaged with CyberCubes target audience.
Content Audit and SEO Strategy
With CyberCube having an existing website our SEO and strategy team conducted a full URL and website technical audit. Making sure the migration of content was technically correct and ready to increase specific website rankings once the new website was launched.
Bespoke Icon Designs
Making sure the CyberCube website had a unique set of icons that related to the products, target audience and matched the brand vision was key to creating a unique and bespoke design style.
The Red-Fern creative team worked alongside the internal marketing team to develop a full set of bespoke icons that are easily identifiable and relatable to the specific products and area of the website.
The team also developed a full set of isometric icons giving the website a fluid design flow, sense of depth and visual representation of data and analytical reporting.
Marketing & Technology
With a long-term goal of aligning CyberCubes marketing, sales and client services processes, HubSpot is the ideal platform to achieve this.
As a certified HubSpot gold agency Red-Fern designed, developed and installed high converting landing pages, blog and resource pages.
The Future
Red-Fern and CyberCube are now looking forward to a long-term partnership that aligns their investment into HubSpot and Red-Fern’s strategic knowledge of inbound marketing and our in-house capabilities to deliver successful technology and marketing growth strategies.
Testimonial
As CyberCube continues to deliver leading cyber risk analytics to the insurance
industry, we are constantly evolving the way we interact with our clients and prospects and presenting our brand to our target market.
Our recent website refresh is part of that strategy. Red-Fern has been a supportive partner in developing a crisp, creative website design, optimised for search and lead generation.
REBECCA BOLE - Head of Industry Engagement
Our recent website refresh is part of that strategy. Red-Fern has been a supportive partner in developing a crisp, creative website design, optimised for search and lead generation.
